CIW CIW Others Certification 1D0-623 Questions & Answers

• Question 1:

  A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising

  What would help them choose the best platform to achieve their goals?

  A. Compare the advertising rates of multiple platforms and choose the least expensive one

  B. Identify the most common characteristicsof their followers and select the platform that best targets them.

  C. Select the best possible graphic designer to create eye-catching, compelling advertisements.

  D. Consolidate the multiple platforms, by migrating users into one network.

  Correct Answer: C

• Question 2:

  A startup business is designing fabric patterns for the home fashion industry

  What kind of platforms will best meet the business' social media marketing needs?

  A. Photo oriented sites, such as Instagram or Pinterest

  B. Microblogging sites, such as Twitter.

  C. Content sharing sites, such as Facebook or MySpace.

  D. Professional networking sites, such as Linkedin

  Correct Answer: A

• Question 3:

  An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?

  A. Alert passengers via text message about special offers on future flights

  B. Notify passengers via text message within 15 minutes of flight delays

  C. Alert the baggage handling department to move bags to temporary storage

  D. Notify airport management to update departure boards hourly

  Correct Answer: C

• Question 4:

  In order to be considered as part of a brand's primary audience, a persona must be:

  A. someone who is interested in the product, needs the product and is able to afford the product.

  B. a returning customer who shares the product with other users and who regularly interacts with your brand.

  C. considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.

  D. someone who is interested in the product, wants to share the product with more users and is able to afford the product.

  Correct Answer: A

• Question 5:

  Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content

  Which of the following is a best practice for using curated content ethically?

  A. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites

  B. Create a new title, links to the original sources and add personal editorial comments

  C. Choose multiple articles, pull snippets from them and use one of the titles from the articles.

  D. Use the images and full text from the longest article, add personal editorial comments and create a new title.

  Correct Answer: B

• Question 6:

  A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?

  A. Post the weekly coupon flyer as a PDF.

  B. Post a link to their corporate Web site.

  C. Schedule promotionevents at various store locations.

  D. Post recipes with coupons for the ingredients.

  Correct Answer: C

• Question 7:

  Which of the following is a benefit of social media auditing?

  A. Compare your social media presence to your competitors.

  B. Focus efforts on only the most important social media sites.

  C. Maintain a specific style and tone in future social media posts.

  D. Prevent bad data from entering the campaign decision making process.

  Correct Answer: A

• Question 8:

  Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

  A. Competitors may recruit employees who are vocal about the company through their personal social media usage

  B. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.

  C. Personal social media usage can have a negative impact on the company's reputation.

  D. Personal social media usage would not provide transparency.

  Correct Answer: C

• Question 9:

  Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads. What information do you need to calculate the cost-per-click of the campaign?

  A. Graphic design cost, membership fee. pay-per-click fee and total clicks made.

  B. Employee compensation, cost of goods sold and pay-per-click fee.

  C. Total budget amount, pay-per-click fee and total clicks made.

  D. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.

  Correct Answer: C

• Question 10:

  A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale. What is the company trying to calculate?

  A. Return on engagement

  B. Follower sentiment

  C. Customer loyalty

  D. Return on investment

  Correct Answer: A