Which of the following statements is true with regard to a vertically integrated acquisition?
A. A grocery store chain that purchases a dairy and begins to make milk-based products under its own brand is forward integrated.
B. A movie producer that acquires a chain of theaters is backward integrated.
C. A clothing manufacturer that acquires a chain of clothing stores is forward integrated.
D. A soda maker that purchases its leading competitor is backward integrated.
In which industry structure is differentiation absent, and all sellers charge the same price?
A. Monopoly.
B. Monopolistic competition.
C. Oligopoly.
D. Pure competition.
A true market signal: A. Is a direct market communication indicating intent.
B. May involve a threat not intended to be carried out.
C. May be an attempt to minimize a future provocative move.
D. Announces a move that will occur.
Firm A mostly does business in markets in the southern part of the country. Firm B mostly does business in markets in the western part of the country. However, Firm A has recently moved to compete with Firm B in the western part of the country by introducing its existing products there. Accordingly, Firm B has entered Firm As primary markets. What kind of market signal did Firm B send?
A. A cross-parry.
B. A bluff.
C. An introduction of a fighting brand.
D. A direct response.
A firm discounts never-before-discounted items. This action is an example of a:
A. Divergence from industry precedent.
B. Cross-parry.
C. Divergence from prior strategic objectives.
D. Bluff.
Prior announcements of moves have value as market signals in part because an announced move need not actually occur. Which of the following is true regarding the effects of prior announcements of moves on the market?
I. The effects may preempt competition
II. The effects may express pleasure or displeasure with a competitor's action
III. The effects may be a means of ending all external debate
IV.
The effects may test competitor sentiment
A.
I, II, and Ill only.
B.
I, II, and IV only.
C.
II, Ill, and IV only.
D.
I, II, Ill, and IV.
When firms compete in different geographical locations or have multiple product lines that do not necessarily overlap, the most effective way of responding to an aggressive move by a competitor without directly triggering destructive moves and countermoves is to
A. Mislead the competitor into taking or not taking an action.
B. Make a prior announcement of intended moves.
C. Initiate a move in the market where the competitor is strong.
D. Initiate direct aggressive moves
General Electric has popularized a model for competitive analysis. In this portfolio matrix,
A. Each of the firm's businesses is represented by a circle proportional to its size.
B. Business strength and market attractiveness are measured using a multifactor index.
C. The number of cells varies with the number of factors used by the firm in its analysis.
D. The four quadrants represent combinations of high or low market growth rates and business profitability.
According to the Boston Consulting Group's portfolio model for competitive analysis, the strategy fora strong cash cow should be
A. Harvest.
B. Divest.
C. Hold.
D. Build.
General Electric (GE) portfolio model for competitive analysis of strategic business units (SBUs) is presented in a matrix format. This matrix
A. Has four quadrants.
B. Shows SBUs as circles directly proportional to their business strength.
C. Classifies its cells into nine zones.
D. Classifies each variable in one of three categories.
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