SAP SAP Certifications C_C4H225_12 Questions & Answers

• Question 51:

  How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

  A. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100

  B. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum

  C. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0

  D. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer

  Correct Answer: C

• Question 52:

  How are List-unsubscribes generated?

  A. A recipient opts out by using the Unsubscribe link in the email header.

  B. A recipient opts out by using the List-unsubscribe button at the top of the email client.

  C. A recipient opts out by using the Unsubscribe link in the email footer.

  D. A recipient changes his or her newsletter information in the account profile.

  Correct Answer: B

• Question 53:

  You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts". How is this possible? Note: There are 2 correct Answer: to this question.

  A. The audience is updated on a daily basis only.

  B. The audience was archived.

  C. The network audience was created but there are not enough contacts.

  D. The network audience was created but the transfer of the contacts failed.

  Correct Answer: AC

• Question 54:

  Which two mailboxes are the best practice for the Yahoo complaint feedback loop setup? Note: There are 2 correct Answer: to this question.

  A. [email protected]

  B. [email protected]

  C. [email protected]

  D. [email protected]

  Correct Answer: BD

• Question 55:

  You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?

  A. Use full name and email address as the unique identifier.

  B. Use the same identifier across all channels.

  C. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.

  D. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.

  Correct Answer: B

• Question 56:

  Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct Answer: to this question.

  A. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement

  B. Automated installation of the Web Recommender template in your webshop

  C. Automated installation of the Web Extend data collection scripts on your Shopify themes

  D. Automated creation of Interactions programs for Shopify events

  Correct Answer: AC

• Question 57:

  What actions can an account owner perform on the Security Settings page? Note: There are 2 correct Answer: to this question.

  A. Define the permitted email domains.

  B. Set up IP access control.

  C. Deactivate users.

  D. Create external events.

  Correct Answer: AB

• Question 58:

  Which database cannot be used for campaign personalization in SAP Emarsys Customer Engagement?

  A. Amazon Redshift

  B. Microsoft SQL Server

  C. MySQL

  D. Google BigQuery

  Correct Answer: D

• Question 59:

  You just had a new product range added to your online store and you want to target your VIP clients with a one-off multi-channel promotional program. Which entry node do you use?

  A. Form - registration form

  B. Target segment - segment

  C. Entry from program

  D. Recurring filter - every 1 day(s)

  Correct Answer: C

• Question 60:

  For which platforms does SAP Emarsys Customer Engagement provide a standard connector? Note: There are 2 correct Answer: to this question.

  A. Magento

  B. BigCommerce

  C. Shopify

  D. WooCommerce

  Correct Answer: AC