Exam Details

  • Exam Code
    :MARKETING-CLOUD-DEVELOPER
  • Exam Name
    :Salesforce Certified Marketing Cloud Developer
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :178 Q&As
  • Last Updated
    :Mar 27, 2025

Salesforce Salesforce Certifications MARKETING-CLOUD-DEVELOPER Questions & Answers

  • Question 21:

    Northern Trails Outfitters is using REST API to send emails to customers after a purchase.

    Which considerations should be taken regarding the token used in the API Call?

    A. Make a token API call and re-use the token until the next API call fails.

    B. Make a token API call before each triggered send API call.

    C. Make a token API call and re-use the token for that subscriber.

    D. Make a token API call and re-use the token until the token expires.

  • Question 22:

    A doctor's office creates Populations for staff, patients and vendors. What is the maximum number of Populations that should be created to ensure performance?

    A. Five

    B. Three

    C. Unlimited

    D. One

  • Question 23:

    A developer needs to create a fully-branded CloudPage which includes images hosted in Content Builder. The developer wants to secure the page and its elements using the SSL protocol.

    What is the minimum number of SSL certificates required?

    A. Three

    B. Two

    C. None

    D. One

  • Question 24:

    Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields are visible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen? Choose 1.

    A. Tokenized Sending

    B. Asymmetric Encryption

    C. Transparent Data Encryption

    D. Field-Level Encryption

  • Question 25:

    A developer needs to process a payload from an external system in a CloudPage.

    What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?

    A. Base64Decode

    B. ParseJSON

    C. CreateObject

    D. Stringify

  • Question 26:

    How can SSJS variables be referenced for content personalization? Choose 1.

    A. variableName

    B.

    C.

    D.

  • Question 27:

    A developer needs to determine why a Query Activity in an Automation has failed.

    Which three scenarios could have caused this? Choose 3 answers

    A. The query takes more than 60 minutes to run.

    B. The query is returning more than one million rows.

    C. The query results in duplicate rows not allowed by the primary key.

    D. The query is not returning a value for a non-nullable field.

    E. The query is inserting a value that is larger than the size of a field.

  • Question 28:

    A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer

    A. The send fails

    B. The email is not sent to the particular subscriber

    C. An error message is sent to the From Address used in the email

    D. The send is retried

  • Question 29:

    When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

    A. Email Address

    B. Contact Key

    C. Subscriber Key

    D. Subscriber ID

  • Question 30:

    A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subscriber submits the form?

    A. Outbound SMS template and Automation Send Method

    B. InsertData AMPscript function to add the subscriber to a MobileConnect list

    C. CreateSMSConservation AMPscript function

    D. requestToken and messageContact REST API objects

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