Salesforce Salesforce Certifications MARKETING-CLOUD-DEVELOPER Questions & Answers

• Question 71:

  A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms Marketing Cloud Connect is installedproperly. What should be confirmed next to continue troubleshooting the send's tracking information?

  A. The audience was a Salesforce Data Extension containing the appropriate SFID

  B. The email was sent to the All Subscribers list

  C. The tracking destination folder was set to My Tracking

  D. The audience was built using a Triggered Send Data Extension template

  Correct Answer: A

• Question 72:

  Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript's API functionsthey will send a confirmation email when an email is texted into their short code.

  Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

  A. Subscribers

  B. TriggeredSendDefinition

  C. Attribute

  D. Contact

  Correct Answer: BD

• Question 73:

  Which encryption methods aresupported in file imports? Choose 2.

  A. PGP

  B. GPG

  C. AES

  D. SSH

  Correct Answer: AB

• Question 74:

  What parameter should a developer include to ensure the MobileConnect Contact istied to the Email Contact when making a QueueMO call for an existing email subscriber?

  A. mobilenumbers

  B. phonenumbers

  C. emailaddress

  D. subscribers

  Correct Answer: A

• Question 75:

  CertificationAid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.

  A. AMPscript to create Salesforce record, SSJS for form handling.

  B. SSJS to create Salesforce record, AMPscript for form handling.

  C. AMPscript for whole functionality.

  D. SSJS for whole functionality.

  Correct Answer: AC

• Question 76:

  A developer is creating a CloudPage which accepts secure parameters via an email link and will submit those parameters to another CloudPage for data upsert. The page currently captures an Appointment ID parameter passed into it and sets the value to the variable caapptld. The developer does NOT want the Appointment ID to be visible to anyone using the form.

  What is the best method to ensure the parameters are passed successfully to the data upsert page?

  A. ;apptld)?t; readon>t;

  B.

  C. t;

  D. ;

  Correct Answer: C

• Question 77:

  Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named'InStock' indicates whether the item is available.

  Which snippet of AMPscript would return all products which are currently available?

  A. LookupRows ('Ent. Inventory*, 'true', 'InStock')

  B. LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')

  C. LookupRows ('Ent. Inventory*, 'InStock', 'true', )

  D. LookupRows ('Inventory*, 'InStock' 'true',)

  Correct Answer: C

• Question 78:

  A developer created an email with AMPscript variable asthe subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email. Where could the outdated variable be located?

  A. In the HTML body which is processed after the Text body

  B. In the Text body which is processed after the subject line

  C. In the Text body which is processed after the HTML body

  D. In the HTML body which is processed after the subject line

  Correct Answer: C

• Question 79:

  Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud. Which three factors should be taken into consideration when preparing data to be used in Contact Builder? Choose 3 answer

  A. Assigning data relationships and primary keys across all channels

  B. Verifying data address marketing needs

  C. Verifying all data extensions have a sendable value

  D. Verifying each data extension has the required Email Address field populated

  E. Normalizing data to reduceredundancy

  Correct Answer: ABC

• Question 80:

  NTO wants to exclude sends to specificsubscribers based on a business rule, which is defined in an Exclusion Script. Which three types of sends would support this functionality? Choose 3

  A. Journey Builder Send Email Activity

  B. Content Builder Send Flow

  C. Send Marketing Cloud Email in Salesor Service Cloud

  D. Journey Builder Send SMS Activity

  E. Automation Studio Send Email Activity

  Correct Answer: ABE