A corporation produces uniforms that it sells and rents to businesses. The corporation recently acquired a textile mill that produces synthetic cloth. This acquisition is an example of:
A. Horizontal integration Forward integration
B. Horizontal integration Backward integration
C. Vertical integration Forward integration
D. Vertical integration Backward integration
The retail petroleum industry consists of a few large firms that sell a standardized product.Which of the following best describes this industry?
A. Monopoly.
B. Oligopoly.
C. Monopolistic competition.
D. Pure competition.
According to Arthur D Little, a competitor firm that can act independently and sustain itslong-termstatus irrespective of the behavior of others holds which of the following competitive positions?
A. A dominant position.
B. A strong position.
C. A favorable position.
D. A tenable position.
A strategic group analysis does all but which of the following?
A. Determines what mobility barriers exist.
B. Forecasts future group actions and trends.
C. Considers how the firm compares with the competitors within the chosen strategic group.
D. Predicts reaction patterns to events such as competitive attacks.
Which of the following statements is true with regard to a vertically integrated acquisition?
A. A grocery store chain that purchases a dairy and begins to make milk-based products under its own brand is forward integrated.
B. A movie producer that acquires a chain of theaters is backward integrated.
C. A clothing manufacturer that acquires a chain of clothing stores is forward integrated.
D. A soda maker that purchases its leading competitor is backward integrated.
In which industry structure is differentiation absent, and all sellers charge the same price?
A. Monopoly.
B. Monopolistic competition.
C. Oligopoly.
D. Pure competition.
A true market signal:
A. Is a direct market communication indicating intent.
B. May involve a threat not intended to be carried out.
C. May be an attempt to minimize a future provocative move.
D. Announces a move that will occur.
Firm A mostly does business in markets in the southern part of the country. Firm B mostly does business in markets in the western part of the country. However, Firm A has recently moved to compete with Firm B in the western part of the country by introducing its existing products there. Accordingly, Firm B has entered Firm As primary markets. What kind of market signal did Firm B send?
A. A cross-parry.
B. A bluff.
C. An introduction of a fighting brand.
D. A direct response.
A firm discounts never-before-discounted items. This action is an example of a:
A. Divergence from industry precedent.
B. Cross-parry.
C. Divergence from prior strategic objectives.
D. Bluff.
Prior announcements of moves have value as market signals in part because an announced move need not actually occur. Which of the following is true regarding the effects of prior announcements of moves on the market?
I. The effects may preempt competition
II. The effects may express pleasure or displeasure with a competitor's action
III. The effects may be a means of ending all external debate
IV.
The effects may test competitor sentiment
A.
I, II, and Ill only.
B.
I, II, and IV only.
C.
II, Ill, and IV only.
D.
I, II, Ill, and IV.
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