Why does SAP Customer Data Platform provide two views of the customer?
A. To provide the right profile for every customer experience use-case
B. To provide customer activities in one view and profile data in another
C. To provide one unified customer profile with two different processing purposes
D. To provide one profile for marketing and another for personalization
What kinds of indicators can you create in SAP Customer Data Platform? Note: There are 3 correct answers to this question.
A. Segmented
B. Activity
C. Predictive
D. Calculated
E. Profile
You want a customer to be included in an audience. Which data must be available for the customer?
A. Processing purpose
B. Action
C. Activity indicator
D. Segment
What is the purpose of the Connector Studio?
A. It enables creation of templates for source/destination REST API applications.
B. It enables creation of ETL jobs and data pipelines for data ingestion.
C. It enables creation of CX Flows and Journeys for new customers.
D. It enables creation of Matching Rules for joining different pieces of customer data.
Which statements describe preconfigured matching rules? Note: There are 2 correct answers to this question.
A. The Unified Customer Profile rules can be edited and re-ordered, but not deleted.
B. The Contextual Profile rules cannot be edited or re-ordered.
C. The Unified Customer Profile rules can be edited, re-ordered and deleted.
D. The Contextual Profile rules cannot be edited, but can be re-ordered.
Which matching rules does SAP Customer Data Platform preconfigure for both the Contextual Profile view and the Unified Profile view? Note: There are 3 correct answers to this question.
A. CRM ID
B. CDC ID
C. C4C ID
D. CIAM ID
E. Master Data ID
What are some valid use cases for audience activation? Note: There are 3 correct answers to this question.
A. Import customer contacts from CRM systems.
B. Run targeted email campaigns based on customer activities and preferences.
C. Update customer loyalty level in a loyalty system.
D. Merge incoming customer data from ERP backend.
E. Run marketing campaigns on social media platforms.
Which of the following can be used as audience conditions? Note: There are 3 correct answers to this question.
A. Segment
B. Indicator
C. Action
D. Event
E. Profile attribute
How would you ingest data from the database published with the JDBC interface?
A. Connect to the database using the built-in JDBC connector.
B. Create an iFlow in SAP Integration Suite and then use a custom connector to connect via the iFlow.
C. Create a custom JDBC connector in the Connector Studio.
D. Connect to the database using a built-in Oracle Eloqua connector.
How can data be ingested into SAP Customer Data Platform? Note: There are 2 correct answers to this question.
A. Using the source application
B. Using the Ingestion API
C. Uploading a CSV/JSON file in the console
D. Entering data manually in the console
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