Microsoft Role-based MB-220 Questions & Answers

• Question 1:

  You are a marketer for Contoso Ltd. You are responsible for creating social media posts to debut a new webinar you are promoting. You just discovered that your post sent this morning has a typo.

  You need to correct this right away.

  What should you do to fix your post?

  A. Reactivate the post, edit, and then select Schedule. Select the time of the original post to overwrite it.

  B. Reactivate the post, edit, and then select Post Now to immediately update the post.

  C. Edit the Post. The post will automatically update in the social media platform.

  D. Delete the post and recreate it. Posts are read only once posted.

  Correct Answer: D

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/social-posting

• Question 2:

  You are a functional consultant at Contoso. The EMEA sales manager wants you to configure Contoso's landing page settings to capture activities by existing leads and contacts located in Belgium.

  You already configured the Default Marketing Page Configuration for Landing pages.

  What should you do next to achieve your goal?

  A. Update the Belgian landing page Matching Strategy.

  B. Update the Default Matching Strategy located in Landing Page settings.

  C. Update the Matching Strategy for the landing page in the Customer Journey.

  D. Update the Default Matching Strategy located in Marketing settings.

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-landing-pages

• Question 3:

  You are a Dynamics 365 Marketing functional consultant at Contoso Ltd.

  You need to configure the LinkedIn Lead Gen feature.

  What are the two pre-requisites that must be applied before you are able to proceed with the configuration? Each correct answer presents part of the solution.

  A. Create a strategy to match LinkedIn incoming leads to existing leads.

  B. Have LinkedIn Profile with Campaign Manager enabled.

  C. Grant the rightful users with the LinkedIn Lead Gen Forms Administrator or LinkedIn Lead Gen Forms Salesperson security roles.

  D. Send a request to LinkedIn to allow the synchronization.

  E. Have a LinkedIn Profile with Lead Gen Administrator enabled.

  Correct Answer: BC

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration

• Question 4:

  You are a Dynamics 365 Marketing functional consultant. Your company wants to:

  1.

  control access to Marketing features that could incur extra costs, and

  2.

  make sure no extra costs are being incurred by exceeding existing Marketing subscription limits. Which three steps should you take? Each correct answer presents part of the solution.

  A. Monitor the quantity of contacts and emails on the server.

  B. Monitor the quantity of Marketing contacts and emails.

  C. Monitor the quantity of landing pages.

  D. Monitor Litmus accounts and the number of previews.

  E. Create teams to be used in designer feature protection rules.

  Correct Answer: BDE

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/quota-management https://docs.microsoft.com/en-us/dynamics365/marketing/designer-feature-protection

• Question 5:

  You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing posts have stopped working

  as of yesterday.

  Solution: You reauthorize the Facebook social posting configuration to resolve the ticket.

  Does this meet your goal?

  A. Yes

  B. No

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-social-media

• Question 6:

  You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing posts have stopped working

  as of yesterday.

  Solution: You create a Facebook Social Posting Configuration to resolve the ticket.

  Does this meet your goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-social-media

• Question 7:

  You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing posts have stopped working

  as of yesterday.

  Solution: You enable social media in the default marketing settings to resolve the ticket.

  Does this meet your goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-social-media

• Question 8:

  You need to set up a behavioral lead scoring model to identify leads who are sales ready.

  You set your sales ready lead score to 50. Now you want to use the grading system to show which leads are Good, Average or Poor.

  Which two grading models should you use? Each correct answer presents a complete solution.

  A. Good = 31 - 50 / Average = 11 - 30 / Poor = 0 - 10

  B. Good = 36 - 50 / Average = 16 - 35 / Poor = 0 - 15

  C. Good = 35 - 49 / Average = 15 – 34 / Poor = 0 - 14

  D. Good = 35 - 50 / Average = 15 - 35 / Poor = 0 - 15

  Correct Answer: AB

  Incorrect answers:

  C: the top score in this answer is 49. The top score should be 50.

  D: a score of 15 is used in both the Average grade (15-35) and the Poor grade (0-15). The scores in each grade should not overlap.

• Question 9:

  You are creating a marketing list.

  You need the marketing list to be available for the subscription center. You set the marketing list to be a subscription list.

  What will the Marketing List Member Type Be?

  A. Account

  B. Lead

  C. Customer

  D. Contact

  Correct Answer: D

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

• Question 10:

  You are a marketing automation consultant. Your client wants to understand the benefits of using the natural language feature in Dynamics 365 Marketing. Which two statements explain why your client may want to use the Natural Language feature? Each correct answer presents part of the solution.

  A. Using the Natural Language feature allows marketers to build marketing journeys using simple words to specify touch points in the customer journey.

  B. Using the Natural Language feature allows marketers to build segments using simple words to specify what audience they want to target.

  C. When looking at a Marketing Journey created by another user, the Natural Language feature makes it easier to understand the logic of the journey and decide whether it meets the campaign goals.

  D. When looking at a segment created by another user, the Natural Language feature makes it easier to understand the logic of the segment and decide whether it meets the target profile for a campaign.

  Correct Answer: AB

  Reference: https://docs.microsoft.com/en-us/dynamics365-release-plan/2021wave2/marketing/dynamics365-marketing/use-natural-language-create-targeted-segments https://docs.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-natural-language