Microsoft Role-based MB-220 Questions & Answers

• Question 11:

  You are a Dynamics 365 Marketing functional consultant.

  Marketing pages must conform to corporate branding standards. You need to ensure they all use the same style sheet.

  How can you add the style sheet?

  A. Add it to the Portal Settings.

  B. Click on HTML in the Page Designer in the marketing pages.

  C. Add it to the Portal Integration tab of the marketing page.

  D. Add it to a content block, then add the content block to the marketing page.

  Correct Answer: D

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/content-blocks

• Question 12:

  You are creating a new marketing page showing a holiday offer.

  You have completed your page, and now you want it to be viewable by everyone on the Internet.

  Which action should you perform to accomplish your goal?

  A. Press the Save button.

  B. Press the Activate button.

  C. Press the Publish button.

  D. Press the Go Live button.

  Correct Answer: D

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/create-landing-page

• Question 13:

  You are a Dynamics 365 Marketing functional consultant.

  You have created a Subscription Form that lives on a marketing page in a marketing website.

  The form is active, and you need to see how many submissions have been received.

  In which three places can you find information on form submissions? Each correct response presents a complete solution.

  A. Website Insights

  B. Customer Journey Insights

  C. Marketing Form Insights

  D. Customer Voice submissions

  E. Marketing Page Insights

  Correct Answer: ACE

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/insights

• Question 14:

  You are a functional consultant analyzing the insights of the Marketing Page available in Dynamics 365 Marketing to collect data for a management presentation. Which element should you analyze to obtain information on the number of times the page was opened?

  A. Visits

  B. Interactions

  C. Overview

  D. Submissions

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/insights

• Question 15:

  You are a marketer with Contoso. You are preparing an email message that will be attached to a journey for contacts that live in Washington State and have recently looked at your product page for lawn furniture.

  While going live with the message, you receive a warning that the message is too large.

  Which action can you take to remove the warning?

  A. Make the message size less than 128 kb.

  B. Make the message size less than 256 kb.

  C. Make sure that the message has no more than 1000 characters.

  D. Make the message size less than 100 kb.

  Correct Answer: A

  Best practice says the email should be less than 100 kb for deliverability reasons. However, the question is asking how you can remove the warning. The warning happens when the email size exceeds 128 kb.

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/get-ready-email-marketing

• Question 16:

  Your marketing department needs to create a simple Customer Journey, to send marketing emails to female wine enthusiasts, over 40 years old, who live in Europe. How should you define who to include in this Customer Journey?

  A. Create a Dynamic segment.

  B. Edit the contacts in your database.

  C. Create a Segment Type.

  D. Create a Static segment.

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/segmentation-lists-subscriptions

• Question 17:

  You are Dynamics 365 Marketing functional consultant for AdventureWorks Cycles.

  You are configuring the system and storing marketing files in the Dynamics 365 Marketing content library.

  Which three file formats are supported in the content library? Each correct answer presents a complete solution.

  A. .bmp

  B. .jpg

  C. .pdf

  D. .tiff

  E. .gif

  Correct Answer: ACE

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-asset-library

• Question 18:

  Your company currently has a customer journey that is running.

  You have been tasked with making changes to the template without interrupting the customer journey.

  Will you be able to accomplish this task?

  A. No. The customer journey template is locked for editing while it is Live, Editable.

  B. Yes, if you set the customer journey as Stopped and modify the template.

  C. Yes, if you set the customer journey as Live, Editable and modify the template.

  D. No. The customer journey cannot be edited without being at least temporarily stopped.

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-gb/dynamics365/marketing/go-live#customer-journey-go-live-operations-and-status

• Question 19:

  You have been tasked with creating a Customer Journey Template that will be used as a starting point by others. Your template must be in French, run every 6 months, and be used to send emails to all of the Contacts and group the journeys by the contacts account.

  Which template contains all of the necessary elements to meet these requirements?

  A. Purpose: Sales, Target: Contacts, Language: French, Is recurring: Yes

  B. Purpose: Multipurpose, Target: Accounts, Language: French, Is recurring: Yes

  C. Purpose: Multipurpose, Target: Contacts, Language: French, Is recurring: Yes

  D. Purpose: Sales, Target: Accounts, Language: French, Is recurring: No

  Correct Answer: B

  The Target must be set to Accounts for the required grouping (and recurring must be Yes).

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns

• Question 20:

  You are a marketing analyst at Contoso, Ltd. The sales manager wants to utilize a real-time survey embedded in a web page to feed data into customer records. The survey manager would like to distribute the survey through email.

  You need to ensure that when the user opens the survey it loads within the corporate website. In the survey, you go to Send and then Embed Survey.

  What should you do next to embed your survey?

  A. Select Pop Up Window and place the generated code in your website.

  B. Select In-Line and place the generated code in your website.

  C. Select Button and place the generated code in your website.

  D. Place the generated code in your website.

  Correct Answer: B

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/embed-web-page