Salesforce Salesforce Certifications SALESFORCE-AI-ASSOCIATE Questions & Answers

• Question 51:

  Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

  What should the company do first to prepare its data for use with AI?

  A. Remove biased data.

  B. Determine data availability.

  C. Determine data outcomes.

  Correct Answer: B

  Before using AI to optimize business operations, the company should first assess the availability and quality of its data. Data is the fuel for AI, and without sufficient and relevant data, AI cannot produce accurate and reliable results. Therefore, the company should identify what data it has, where it is stored, how it is accessed, and how it is maintained. This will help the company understand the feasibility and scope of its AI projects.

• Question 52:

  Salesforce defines bias as using a person's Immutable traits to classify them or market to them. Which potentially sensitive attribute is an example of an immutable trait?

  A. Financial status

  B. Nickname

  C. Email address

  Correct Answer: A

  "Financial status is an example of an immutable trait. Immutable traits are characteristics that are inherent, fixed, or unchangeable. For example, financial status is an immutable trait because it is determined by factors beyond one's control, such as birth, inheritance, or economic conditions. Nickname and email address are not immutable traits because they can be changed by choice or preference."

• Question 53:

  Which action should be taken to develop and implement trusted generated AI with Salesforce's safety guideline in mind?

  A. Develop right-sized models to reduce our carbon footprint.

  B. Create guardrails that mitigates toxicity and protect PII

  C. Be transparent when AI has created and automatically delivered content.

  Correct Answer: B

  "Creating guardrails that mitigate toxicity and protect PII is an action that should be taken to develop and implement trusted generative AI with Salesforce's safety guideline in mind. Salesforce's safety guideline is one of the Trusted AI Principles that states that AI systems should be designed and developed with respect for the safety and well-being of humans and the environment. Creating guardrails means implementing measures or mechanisms that can prevent or limit the potential harm or risk caused by AI systems. For example, creating guardrails can help mitigate toxicity by filtering out inappropriate or offensive content generated by AI systems. Creating guardrails can also help protect PII by masking or anonymizing personal or sensitive information generated by AI systems."

• Question 54:

  Cloud kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequency asked questions Which field of AI is most suitable for this scenario?

  A. Natural language processing

  B. Computer vision

  C. Predictive analytics

  Correct Answer: A

  "Natural language processing is the field of AI that is most suitable for this scenario. Natural language processing (NLP) is a branch of AI that enables computers to understand and generate natural language, such as speech or text. NLP can be used to create conversational interfaces that can interact with users using natural language, such as chatbots. Chatbots can help automate and streamline customer service processes by providing answers, suggestions, or actions based on the user's intent and context."

• Question 55:

  Cloud Kicks plans to use automated chat as its primary support channel. Which Einstein feature should they use?

  A. Discovery

  B. Bots

  C. Next Best Action

  Correct Answer: B

  For Cloud Kicks, using automated chat as the primary support channel, the recommended Einstein feature is Bots. Einstein Bots are designed to automate customer interactions on common issues through chat and messaging platforms. They can handle routine requests, provide quick answers to frequently asked questions, and escalate more complex issues to human agents. Using Einstein Bots helps improve customer service efficiency and speed, leading to enhanced customer satisfaction. To learn more about setting up and optimizing Einstein Bots for a business, you can visit the Salesforce documentation on Einstein Bots at Salesforce Einstein Bots.

• Question 56:

  To avoid introducing unintended bias to an AI model, which type of data should be omitted?

  A. Transactional

  B. Engagement

  C. Demographic

  Correct Answer: C

  "Demographic data should be omitted to avoid introducing unintended bias to an AI model. Demographic data is data that describes the characteristics of a population or a group of people, such as age, gender, race, ethnicity, income, education, or occupation. Demographic data can lead to bias if it is used to discriminate or treat people differently based on their identity or attributes. Demographic data can also reflect existing biases or stereotypes in society or culture, which can affect the fairness and ethics of AI systems."

• Question 57:

  What is a benefit of a diverse, balanced, and large dataset?

  A. Training time

  B. Data privacy

  C. Model accuracy

  Correct Answer: C

  "Model accuracy is a benefit of a diverse, balanced, and large dataset. A diverse dataset can capture a variety of features and patterns that are relevant for the AI task. A balanced dataset can avoid overfitting or underfitting the model to a specific subset of data. A large dataset can provide enough information for the model to learn from and generalize well to new data."

• Question 58:

  What is a key characteristic of machine learning in the context of AI capabilities?

  A. Uses algorithms to learn from data and make decisions

  B. Relies on preprogrammed rules to make decisions

  C. Can perfectly mimic human intelligence and decision-making

  Correct Answer: A

  "Machine learning is a key characteristic of AI capabilities that uses algorithms to learn from data and make decisions. Machine learning is a branch of AI that enables computers to learn from data without being explicitly programmed. Machine learning algorithms can analyze data, identify patterns, and make predictions or recommendations based on the data."

• Question 59:

  What is machine learning?

  A. AI that can grow its intelligence

  B. AI that creates new content

  C. A data model used in Salesforce

  Correct Answer: C

  "A data model is a machine learning feature used in Salesforce. A data model is a representation or abstraction of a real-world phenomenon or process using data structures and algorithms. A data model can be used to describe, analyze, or predict various aspects of the phenomenon or process using machine learning techniques."

• Question 60:

  A sales manager is looking to enhance the quality of lead data in their CRM system. Which process will most likely help the team accomplish this goal?

  A. Redesign the lead conversion process,

  B. Review and update missing lead information.

  C. Prioritize active leads quarterly.

  Correct Answer: B

  To enhance the quality of lead data in their CRM system, the most effective process is to review and update missing lead information. This process involves identifying incomplete records and filling in missing details, which can significantly improve the accuracy and usefulness of lead data. Accurate and complete lead information is crucial for effective lead scoring, prioritization, and follow-up, enhancing overall sales performance. Salesforce CRM offers data quality tools and features that assist in regularly reviewing and maintaining the accuracy of lead data. Information on managing lead data quality in Salesforce can be found at Salesforce Lead Management.