Salesforce Salesforce Certifications SALESFORCE-AI-ASSOCIATE Questions & Answers

• Question 61:

  Cloud Kicks wants to create a custom service analytics application to analyze cases in Salesforce. The application should rely on accurate data to ensure efficient case resolution. Which data quality dimension Is essential for this custom application?

  A. Consistency

  B. Duplication

  C. Age

  Correct Answer: A

  "Consistency is the data quality dimension that is essential for creating a custom service analytics application to analyze cases in Salesforce. Consistency means that the data values are uniform and follow a common standard or format across different records, fields, or sources. Consistent data can ensure that the custom application can accurately and efficiently analyze cases and provide meaningful insights."

• Question 62:

  In the context of Salesforce's Trusted AI Principles what does the principle of Empowerment primarily aim to achieve?

  A. Empower users to off all skill level to build AI application with clicks, not code.

  B. Empower users to contribute to the growing body of knowledge of leading AI research.

  C. Empower users to solve challenging technical problems using neural networks.

  Correct Answer: A

  "The principle of Empowerment primarily aims to achieve empowering users of all skill levels to build AI applications with clicks, not code. Empowerment is one of the Trusted AI Principles that states that AI systems should be designed and developed with respect for the empowerment and education of humans. Empowering users means enabling users to access, use, and benefit from AI systems regardless of their technical expertise or background. For example, empowering users means providing tools and platforms that allow users to build AI applications with clicks, not code, such as Einstein Prediction Builder or Einstein Discovery."

• Question 63:

  How does an organization benefit from using AI to personalize the shopping experience of online customers?

  A. Customers are more likely to share personal information with a site that personalizes their experience.

  B. Customers are more likely to be satisfied with their shopping experience.

  C. Customers are more likely to visit competitor sites that personalize their experience.

  Correct Answer: B

  "An organization benefits from using AI to personalize the shopping experience of online customers by increasing customer satisfaction. AI can help provide customized and relevant product recommendations, offers, or content based on the customers' preferences, behavior, or needs. AI can also help create a more engaging and interactive shopping experience by using natural language processing (NLP) or computer vision techniques. Personalized shopping experiences can improve customer satisfaction by meeting their expectations, needs, and interests."

• Question 64:

  Cloud Kicks wants to use AI to enhance its sales processes and customer support. Which capacity should they use?

  A. Dashboard of Current Leads and Cases

  B. Sales path and Automaton Case Escalations

  C. Einstein Lead Scoring and Case Classification

  Correct Answer: C

  "Einstein Lead Scoring and Case Classification are the capabilities that Cloud Kicks should use to enhance its sales processes and customer support. Einstein Lead Scoring and Case Classification are features that use AI to optimize sales and service processes by providing insights and recommendations based on data. Einstein Lead Scoring can help prioritize leads based on their likelihood to convert, while Einstein Case Classification can help categorize and route cases based on their attributes."

• Question 65:

  Cloud Kicks discovered multiple variations of state and country values in contact records. Which data quality dimension is affected by this issue?

  A. Usage

  B. Accuracy

  C. Consistency

  Correct Answer: C

  "Consistency is the data quality dimension that is affected by multiple variations of state and country values in contact records. Consistency means that the data values are uniform and follow a common standard or format across different records, fields, or sources. Inconsistent data can cause confusion, errors, or duplication in data analysis and processing."

• Question 66:

  A consultant conducts a series of Consequence Scanning workshops to support testing diverse datasets. Which Salesforce Trusted AI Principles is being practiced>

  A. Transparency

  B. Inclusivity

  C. Accountability

  Correct Answer: B

  "Conducting a series of Consequence Scanning workshops to support testing diverse datasets is an action that practices Salesforce's Trusted AI Principle of Inclusivity. Inclusivity is one of the Trusted AI Principles that states that AI systems should be designed and developed with respect for diversity and inclusion of different perspectives, backgrounds, and experiences. Conducting Consequence Scanning workshops means engaging with various stakeholders to identify and assess the potential impacts and implications of AI systems on different groups or domains. Conducting Consequence Scanning workshops can help practice Inclusivity by ensuring that diverse datasets are used to test and evaluate AI systems."

• Question 67:

  How does a data quality assessment impact business outcome for companies using AI?

  A. Improves the speed of AI recommendations

  B. Accelerates the delivery of new AI solutions

  C. Provides a benchmark for AI predictions

  Correct Answer: C

  "A data quality assessment impacts business outcomes for companies using AI by providing a benchmark for AI predictions. A data quality assessment is a process that measures and evaluates the quality of data for a specific purpose or task. A data quality assessment can help identify and address any issues or gaps in the data quality dimensions, such as accuracy, completeness, consistency, relevance, and timeliness. A data quality assessment can impact business outcomes for companies using AI by providing a benchmark for AI predictions, as it can help ensure that the predictions are based on high-quality data that reflects the true state or condition of the target population or domain."

• Question 68:

  What is a sensitive variable that car esc to bias?

  A. Education level

  B. Country

  C. Gender

  Correct Answer: C

  "Gender is a sensitive variable that can lead to bias. A sensitive variable is a variable that can potentially cause discrimination or unfair treatment based on a person's identity or characteristics. For example, gender is a sensitive variable because it can affect how people are perceived, treated, or represented by AI systems."

• Question 69:

  Cloud Kicks prepares a dataset for an AI model and identifies some inconsistencies in the data.

  What is the most appropriate action the company should take?

  A. Adjust the Al model to account for the data inconsistencies.

  B. Increase the quantity of data being used for training the model

  C. Investigate the data inconsistencies and apply data quality techniques.

  Correct Answer: C

  When inconsistencies in data are identified, the most appropriate action is to investigate these inconsistencies and apply data quality techniques. Adjusting the AI model to accommodate poor quality data or simply increasing the quantity of data without addressing the underlying issues does not solve the problem and can lead to less reliable AI outputs. Proper data cleaning, normalization, and validation are necessary steps to ensure that the data fed into an AI model is accurate and reliable, thus enhancing the model's performance. Salesforce provides guidelines on how to manage and improve data quality, including practical steps for addressing data inconsistencies, detailed at Improving Data Quality in Salesforce.

• Question 70:

  A financial institution plans a campaign for preapproved credit cards?

  How should they implement Salesforce's Trusted AI Principle of Transparency?

  A. Communicate how risk factors such as credit score can impact customer eligibility.

  B. Flag sensitive variables and their proxies to prevent discriminatory lending practices.

  C. Incorporate customer feedback into the model's continuous training.

  Correct Answer: B

  "Flagging sensitive variables and their proxies to prevent discriminatory lending practices is how they should implement Salesforce's Trusted AI Principle of Transparency. Transparency is one of the Trusted AI Principles that states that AI systems should be designed and developed with respect for clarity and openness in how they work and why they make certain decisions. Transparency also means that AI users should be able to access relevant information and documentation about the AI systems they interact with. Flagging sensitive variables and their proxies means identifying and marking variables that can potentially cause discrimination or unfair treatment based on a person's identity or characteristics, such as age, gender, race, income, or credit score. Flagging sensitive variables and their proxies can help implement Transparency by allowing users to understand and evaluate the data used or generated by AI systems."