Salesforce Salesforce Certifications SALESFORCE-LOYALTY-MANAGEMENT Questions & Answers

• Question 91:

  The Loyalty Administrator for Northern Trail Outfitters (NTO) defines Basic and Premium as the two Tiers for its Insider program. They want to define a free product sample for all members in Premium Tier.

  How does NTO configure tiers within the Loyalty Program to give vouchers for members in the Premium Tier?

  A. Voucher Management and Benefit Action

  B. Voucher Management and Benefits Setup

  C. Voucher Management; Benefits Setup (in Program console); Benefit Action to define downstream actions and FLOW - Benefit actionfor orchestration

  D. Voucher Management; Benefits Setup (in Program console); Benefit Action to process benefits

  Correct Answer: C

  To configure tiers within the Loyalty Program at Northern Trail Outfitters (NTO) for giving vouchers to members in the Premium Tier, the configuration involvesVoucher Management; Benefits Setup (in Program console); Benefit Action to define downstream actions and FLOW - Benefit action for orchestration (C). This comprehensive approach allows for the creation and management of vouchers as benefits associated with the Premium Tier, the setup of these benefits within the Loyalty Program console to specify the conditions and entitlements, and the use of Salesforce Flow for orchestrating the process of issuing vouchers to qualifying members. This method ensures that vouchers are systematically managed, associated with the correct tier and member eligibility criteria, and efficiently distributed to members through automated processes, enhancing the value and appeal of the Premium Tier. Salesforce documentation on Loyalty Management would detail the steps for setting up and managing tier-based benefits, including the use of Voucher Management and Flow for effective benefit administration and member engagement.

• Question 92:

  Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.

  Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?

  A. Install and configure Salesforce Marketing Cloud Contacts Connection

  B. Design Datasets with Dataflows and the Dataset Builder

  C. Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs

  D. Install and configure Marketing Cloud Connect to integrate with Loyalty Management

  Correct Answer: D

  To integrate Salesforce Marketing Cloud with Loyalty Management with minimal development effort, the recommended approach is:

  Option D:Installing and configuring Marketing Cloud Connect. This tool facilitates seamless integration between Salesforce CRM platforms, including Loyalty Management, and Salesforce Marketing Cloud, enabling the synchronization of data

  and the automation of personalized email campaigns to Loyalty Program members.

  Reference: Salesforce Marketing Cloud Connect documentation outlines the installation and configuration process, emphasizing its role in bridging Salesforce CRM data with Marketing Cloud for enhanced customer engagement and

  communication.

• Question 93:

  Which Loyalty Management Key Component should be used to quickly aggregate a high volume of dataspreadacross many Loyalty Management objects?

  A. Batch Management

  B. Decision Table

  C. Quick Actions

  D. Data Processing Engine

  Correct Answer: D

  The Data Processing Engine is the key component in Salesforce Loyalty Management for quickly aggregating a high volume of data spread across many Loyalty Management objects. It is designed to efficiently process and manage large datasets, enabling the aggregation, analysis, and application of loyalty data across the platform. This capability is essential for handling the complex data structures and high transaction volumes typical of loyalty programs, ensuring accurate and up-to-date loyalty information.

• Question 94:

  A company is designing a new Loyalty Program to reward its members based on purchases and short-term and long-term engagement with the program.

  Which two types of currency does Salesforce Loyalty Management offer out-of-the-box that can be configured to accomplish the company's Loyalty Program objectives?

  A. Fixed Model and Activity Model

  B. Non-Qualifying Points and Qualifying Points

  C. Non-Qualifying Points and Activity Points

  D. Fixed Model and Qualifying Points

  Correct Answer: B

  Salesforce Loyalty Management offers two types of currency out-of-the-box that can be configured to accomplish the company's objectives for rewarding members based on purchases and engagement:

  Non-Qualifying Points and Qualifying Points (B):Non-Qualifying Points are typically used for redemption purposes, allowing members to redeem these points for rewards or benefits. Qualifying Points, on the other hand, are often used to

  determine a member's tier or status within the loyalty program, often based on their purchases or engagement activities.

  Fixed Model and Activity Model (option A), Activity Points (option C), and Fixed Model in combination with Qualifying Points (option D) are not types of currency offered by Salesforce Loyalty Management. The system specifically uses Non-

  Qualifying and Qualifying Points to differentiate between points that contribute to tier status and those available for redemption.

  Salesforce documentation on Loyalty Management would detail the configuration and use of these currencies within a loyalty program, including how they can be tailored to meet specific program objectives.

• Question 95:

  A company's Marketing Team needs to set up a promotion and use Promotion Market Segments where members of a specific age range and with expressed preferences will benefit from this promotion.

  What is the recommended solution for the team to set up the Promotion Market Segments?

  A. Custom coded solution

  B. Salesforce Marketing Cloud

  C. Salesforce Reports and Dashboards

  D. Salesforce Customer Data Platform

  Correct Answer: D

  To set up Promotion Market Segments for members within a specific age range and with certain preferences, the recommended solution is:

  D:Salesforce Customer Data Platform (CDP), which allows for the creation of detailed segments based on a wide range of criteria, including demographic data and expressed preferences.

  Reference: Salesforce documentation on Customer Data Platform provides guidance on leveraging CDP for detailed segmentation, crucial for targeting specific member groups with promotions.

• Question 96:

  A Consultant needs to design a new tier-upgrade process for a new Loyalty Program. The custom object to store the qualified members and a batch job is identified for this process.

  Which two components should the Consultant select for this process?

  A. A flow to perform both tier-upgrade rule and tier-upgrade orchestration process

  B. A flow to schedule and process the custom object's pending records and another flow to perform tier-upgrade orchestration process

  C. A flow to perform the tier-upgrade rule and another flow to perform the tier-upgrade orchestration process

  D. A data-processing-engine (DPE) to identify the qualified members

  Correct Answer: CD

  For designing a new tier-upgrade process in a Loyalty Program, the Consultant should select:

  A flow to perform the tier-upgrade rule and another flow to perform the tier- upgrade orchestration process (C):This approach allows for the separation of concerns, where one flow is responsible for evaluating whether members meet the

  criteria for a tier upgrade, and another flow is responsible for the actual process of upgrading the member's tier. This modular design improves maintainability and scalability.

  A data-processing-engine (DPE) to identify the qualified members (D):The DPE can efficiently process large sets of member data to identify those who qualify for a tier upgrade based on the program's criteria. This component is crucial for

  automating the tier-upgrade process at scale, especially in programs with a significant number of members.

  Option A combines both processes into a single flow, which could become complex and harder to maintain. Option B suggests using a single flow for scheduling and processing, which might not offer the required flexibility and efficiency for

  handling complex tier- upgrade criteria and orchestration.

  Salesforce documentation on Loyalty Management provides guidelines on leveraging Flow and DPE for automating and orchestrating various loyalty program processes, including tier upgrades.

• Question 97:

  What two fields are attributed to a Loyalty Program entity in the Salesforce Customer Data Platform?

  A. Created Date

  B. Last Modified Date

  C. Current Member Count

  D. Reporting Enabled (Boolean)

  Correct Answer: AB

  Within the Salesforce Customer Data Platform (CDP), the Loyalty Program entity is attributed with various fields that help in managing and analyzing the loyalty program's performance. Two essential fields attributed to this entity are Created

  Date and Last Modified Date.

  The Created Date field records the timestamp when the Loyalty Program entity was initially created in the system, providing a reference point for the program's inception. The Last Modified Date field, on the other hand, keeps track of the most

  recent update made to the Loyalty Program entity, offering insights into the program's maintenance and evolution over time.

  These fields are crucial for administrative and analytical purposes, allowing businesses to monitor the lifecycle of their loyalty programs and make data-driven decisions based on the program's history and modifications.

• Question 98:

  The existing Loyalty Program would need to have its "members-record" transferred from an SQL database into a new Salesforce Loyalty Management org, where its members' records are kept within a data table named "tbl_Member" with the following data contents:

  1.

  the program member's personal particular and contact information

  2.

  member's current-tier value

  3.

  member's tier-points

  Which object combinations should be used for data migration of the source's member records into the Loyalty Member org?

  A. "LoyaltyProgramMember', "LoyaltyTier". "LoyaltyProgramCurrency". "Contact" and "Account" Object.

  B. "LoyaltyProgramMember", "LoyaltyMemberTier", "LoyaltyProgamCurrency". "Account" Object.

  C. "LoyaltyProgramMember", "LoyaltyTier", "LoyaltyMemberCurrency". 'Contact" and "Account" Object.

  D. "LoyaltyProgramMember". "LoyaltyMemberTier", "LoyaltyMemberCurrency". "Contact" and "Account" Object.

  Correct Answer: D

  For migrating "members-record" from an SQL database into Salesforce Loyalty Management, the correct combination of objects to use is:

  D:"LoyaltyProgramMember," "LoyaltyMemberTier," "LoyaltyMemberCurrency," "Contact," and "Account" Object. This combination covers all necessary aspects of Loyalty Program members' records, including personal information, tier status,

  and point balances.

  Reference: Salesforce Loyalty Management documentation on data model and object relationships provides a comprehensive overview of how different aspects of Loyalty Program members' information are structured within the Salesforce

  ecosystem.

• Question 99:

  In which two scenarios should an Administrator use member engagement attributes?

  A. Member is eligible for `Bonus days" if the member constantly speeds more than $500 each month for a year.

  B. Member attends three trainings between March 1st and April 30th to get 200 bonus points.

  C. Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only.

  D. Member enrolls in "welcome aboard" promotion for free surprise gift every quarter.

  Correct Answer: AB

  In Salesforce Loyalty Management, member engagement attributes are used to track and reward customer behaviors that are not directly tied to transactions. In the scenarios provided:

  Member is eligible for `Bonus days" if the member constantly spends more than $500 each month for a year (A):This scenario is ideal for using member engagement attributes to track consistent high spending over a year. The attributes can

  be used to monitor monthly spending and, once the criteria are met, trigger the bonus days reward.

  Member attends three trainings between March 1st and April 30th to get 200 bonus points (B):This is another perfect use case for member engagement attributes. The attributes can be set to track participation in specific events (like training

  sessions) and award points when the member meets the attendance requirement.

  Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only (C):This scenario is more about transactional behavior combined with tier status, which might not necessarily require the use of engagement

  attributes. Instead, this could be managed through regular transactional rules and tier benefits.

  Member enrolls in "welcome aboard" promotion for free surprise gift every quarter (D):While engagement attributes could potentially track enrollment in promotions, this scenario seems more straightforward and could be managed through the

  promotion and voucher functionalities in Salesforce Loyalty Management without the need for engagement attributes.

  Engagement attributes are particularly useful for tracking non-purchase behaviors and engagements, providing a flexible tool to reward members for a wide range of activities, enhancing their loyalty and engagement with the program. The

  Salesforce Loyalty Management documentation provides extensive guidance on configuring and using member engagement attributes effectively.

• Question 100:

  An upset customer calls Universal Containers about the free t-shirt they were supposed to receive when enrolling in its program. The support agent verifies that the t-shirt is out of stock and decides to compensate the customer with a 50% discount valid for one year.

  What should the agent do to ensure the customer receives the 50% discount?

  A. Use the "issue Voucher" flow template.

  B. Activate the voucher assignment batch.

  C. Use Issue voucher from the Loyalty Program Member page.

  D. Assign a voucher definition from the customer's Loyalty Program Member.

  Correct Answer: A

  When a support agent needs to compensate a customer with a 50% discount for an out-of-stock item, such as the free t-shirt in this scenario, the best course of action within Salesforce Loyalty Management is to use the"Issue Voucher" flow template (A). Use the "Issue Voucher" flow template:This flow template is designed to streamline the process of issuing vouchers directly to loyalty program members. It allows for the customization of the voucher's value, conditions, and validity,making it an ideal solution for offering a 50% discount valid for one year to the upset customer. The options B, C, and D, such as activating the voucher assignment batch, issuing a voucher from the Loyalty Program Member page, or assigning a voucher definition from the customer's Loyalty Program Member page, are not as straightforward or appropriate for this specific customer service scenario. The "Issue Voucher" flow template is explicitly designed for such cases, providing a guided, efficient, and customer-centric approach to voucher issuance. The official Salesforce documentation on Loyalty Management provides detailed instructions and best practices on using flow templates, including the "Issue Voucher" flow, to enhance customer experience and satisfaction within a loyalty program.