Salesforce Salesforce Certifications SALESFORCE-LOYALTY-MANAGEMENT Questions & Answers

• Question 71:

  Universal Containers (UC) has a Loyalty Program with a Loyalty Member Portal implemented using the Loyalty Experience Cloud template. UC is planning tolaunch a new Loyalty Program and wants to retain the same design and functionalities of the existing Loyalty Member Portal.

  Which two steps should UC consider during the implementation of the new Loyalty Program?

  A. Assign the existing Loyalty Member Portal to the new Loyalty Program too.

  B. Use existing Experience Cloud components to handle the same design and functionalities.

  C. Create new Experience Cloud Components for the new Loyalty Member Portal.

  D. Create a new Loyalty Member Portal and assign it to the new Loyalty Program.

  Correct Answer: BD

  When implementing a new Loyalty Program while retaining the design and functionalities of an existing Loyalty Member Portal built with the Loyalty Experience Cloud template, Universal Containers should consider:

  Option B:Utilizing existing Experience Cloud components to ensure consistency in design and functionality. This approach leverages the reusable nature of Experience Cloud components, allowing for efficient replication of the portal's look

  and feel without the need for extensive redevelopment. Option D:Creating a new Loyalty Member Portal specifically for the new Loyalty Program. This ensures that the new program has a dedicated portal tailored to its unique requirements

  while maintaining the desired design and functionalities. This approach allows for customization and scalability, accommodating any program- specific features or requirements.

  Reference: Salesforce Experience Cloud documentation emphasizes the reusability of components and the flexibility in creating multiple portals for different purposes, including Loyalty Programs.

• Question 72:

  What is the recommended approach to creating a large multi-country, multi-currency, and tier-dependent Redemption Catalogue?

  A. Create a Decision Tree using Flows with a leaf for every combination

  B. Create a Loyalty Process with different rules to manage every combination

  C. Create a Decision Table and define the Redemption Catalogue as business rules.

  D. Create an Apex Class and implement a Redemption Catalogue engine.

  Correct Answer: C

  For creating a large multi-country, multi-currency, and tier-dependent Redemption Catalogue, the recommended approach is toCreate a Decision Table and define the Redemption Catalogue as business rules (C). A Decision Table allows for the efficient management of complex business rules and conditions, such as those involved in a multi-faceted Redemption Catalogue, providing a clear and structured method for defining redemption options based on various criteria like country, currency, and loyalty tier.

• Question 73:

  Which two features below are supported in the reference integration between Loyalty and Commerce Cloud?

  A. Loyalty membership merge

  B. Loyalty member profile

  C. Loyalty member enrollment

  D. Resetting tier points

  Correct Answer: BC

  In the reference integration between Salesforce Loyalty Management and Commerce Cloud, two key features are supported: 'Loyalty member profile' and 'Loyalty member enrollment.' The 'Loyalty member profile' feature allows for the management and viewing of loyalty member information within Commerce Cloud, providing a seamless experience for members as they interact with the brand across different platforms. The 'Loyalty member enrollment' feature enables new customers to join the loyalty program directly through Commerce Cloud, facilitating the growth of the loyalty program and enhancing customer engagement by leveraging the commerce platform.

• Question 74:

  Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers.

  What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.

  A. Contact, Account, and Opportunity

  B. Contact, Member Rewards Tier, and Loyalty Member Tier and Campaign

  C. Voucher Definition, products, and Loyalty Member Tier

  D. Contact Loyalty Program Member, and Loyalty Member Tier

  Correct Answer: D

  To segment and identify specific tier members for a journey within Marketing Cloud, it's essential to synchronize the right objects from Salesforce to Marketing Cloud. Synchronizing the 'Contact' object ensures that the basic member information is available. The 'Loyalty Program Member' object provides detailed information about the member's involvement in the loyalty program, and the 'Loyalty Member Tier' object offers insights into the member's current tier status. This setup allows for precise targeting and personalization of marketing efforts aimed at encouraging Loyalty Tier B customers to ascend to Loyalty Tier A, thereby enhancing member engagement and program value.

• Question 75:

  Universal container launched a Loyalty Program. The salesforce Administrator to..... to create a private portal for the Loyalty Program.

  What is the last step the Salesforce Administrator must complete?

  A. Associate the Loyalty Program with the site

  B. Activate the Experience Cloud site

  C. Add the relevant Experience Cloud components to the pages

  D. Create the Experience Cloud site

  Correct Answer: B

  The last step the Salesforce Administrator must complete to create a private portal for the Loyalty Program using Experience Cloud is to activate the Experience Cloud site. Activation is the final step that makes the site accessible to users. Once the site is activated, members can access the portal, where they can engage with the Loyalty Program, view their points and tiers, and take advantage of program benefits. Activation is crucial as it transitions the site from a development or staging phase to a live environment.

• Question 76:

  Which set of features should a Consultant check before setting up expanded partner management?

  A. Growth license, PostPaid Billing Type, Partner Ledgers, Partner Conversion Factor for Currencies

  B. Growth license, Prepaid Billing Type, Partner Transactions, Partner Conversion Factor O for Currencies

  C. Advanced license, PostPaid Billing Type, Partner Ledgers, Partner Conversion Factor for Currencies

  D. Advanced license, Partner Ledgers, Partner Transactions, Billing Type

  Correct Answer: C

  Before setting up expanded partner management in Salesforce Loyalty Management, a Consultant should verify the following features are available:

  Option C:An "Advanced" license, which typically provides a broader set of functionalities and capabilities within Salesforce applications, including Loyalty Management.

  "PostPaid Billing Type," indicating the billing arrangement with partners, which is relevant for managing financial transactions within the Loyalty Program. "Partner Ledgers," which are necessary for tracking financial transactions and point

  exchanges with partners.

  "Partner Conversion Factor for Currencies," enabling the management of loyalty points and currency conversion across different geographies and partner locations. These features collectively support the expanded management of partner

  relationships within the Loyalty Program, including financial transactions, point conversions, and international operations.

  Reference: Salesforce Loyalty Management documentation on partner management provides insights into the features and configurations required for setting up and managing complex partner relationships within Loyalty Programs.

• Question 77:

  The Management team at Cloud Kicks is required to analyze what earning activities are available in the Loyalty Program. What type of user access does the Management Team need to have this information visible in the reports?

  A. Read, Edit access on Journal Type, Loyalty Member Promotions, and Loyalty Member Benefits Objects

  B. Read. Create access on Journal Type, Loyalty Member Currencies, and Partner Products Objects

  C. Read, View access on Journal Type, Partner Products, and Loyalty Ledgers Objects

  D. Read, View All access on Journal Type, Journal Subtype, and Transaction Journal Objects

  Correct Answer: D

  To analyze earning activities in the Loyalty Program, Cloud Kicks' Management team needs:

  Option D:"Read, View All" access on the "Journal Type," "Journal Subtype," and "Transaction Journal" Objects. This level of access allows the management team to view comprehensive information about all types of transactions and activities

  within the Loyalty Program, including earning activities, enabling detailed analysis and reporting.

  Reference: Salesforce Loyalty Management documentation on data access and security settings outlines the importance of appropriate access levels for different user roles to ensure they can view and analyze relevant data within the Loyalty

  Program.

• Question 78:

  What are the three required steps in settings up Loyalty promotion with Salesforce CDP and Marketing Cloud?

  A. Send Loyalty Promotion Segments to marketing Cloud

  B. Automatically Add a New Individual Relationship

  C. Activating and Publishing the Segment

  D. Enable Connector Settings on all the Loyalty Objects

  E. Enable Service Connector for Promotion Escalations.

  Correct Answer: ACE

  Setting up a loyalty promotion with Salesforce CDP (Customer Data Platform) and Marketing Cloud involves several critical steps to ensure seamless integration and functionality. The first step, 'Send Loyalty Promotion Segments to Marketing Cloud,' involves identifying and segmenting your loyalty members in Salesforce CDP and then transferring these segments to Marketing Cloud for targeted marketing efforts. 'Activating and Publishing the Segment' is crucial as it makes the segment available for use within Marketing Cloud, allowing for personalized engagement with the segmented audience. Lastly, 'Enable Service Connector for Promotion Escalations' is essential for ensuring that any promotional activities or escalations are properly managed and communicated between Salesforce CDP, Loyalty Management, and Marketing Cloud, providing a cohesive experience across platforms.

• Question 79:

  A company has an existing Loyalty Program. The Salesforce Administrator has been asked to automate the current redemption process for non-qualifying points based on the products, regions, available dates and tiers. What task does the Administrator need to complete first to implement a decision table for the redemption process?

  A. Create a decision table with input and output values

  B. Create a flow to confirm members have points to redeem

  C. Set the "Is Redeemable" flag on the Loyalty Program Currency

  D. Create an object with fields for storing redemption details

  Correct Answer: A

  To automate the current redemption process for non-qualifying points based on various criteria like products, regions, available dates, and tiers, the Administrator needs to firstCreate a decision table with input and output values (A). A decision table in Salesforce Loyalty Management allows for the specification of complex redemption rules and conditions in a structured format, making it the foundational step in automating the redemption process. This table will define how non-qualifying points can be redeemed under different scenarios, serving as the basis for the automated redemption logic.

• Question 80:

  A retailer of sports clothing and accessories is currently looking to roll out a Loyalty Program for its customers and sets up a Loyalty Program using Salesforce Loyalty Management. The retailer has decided to implement four-tier groups that will be associated with the program.

  What are the three necessary attributes that need to be defined when setting up tier groups?

  A. Qualifying period

  B. Fixed Tier Model

  C. Tier Period

  D. Tier Model

  E. Non-Qualifying Period

  Correct Answer: ACD

  When setting up tier groups in Salesforce Loyalty Management for a sports clothing and accessories retailer, the three necessary attributes to define are:

  Qualifying period (A):This defines the time frame within which the members' activities (like purchases or interactions) contribute towards their tier status. It's crucial for determining how member activities are evaluated against tier criteria. Tier

  Period (C):This attribute specifies the duration for which a member remains within a particular tier once qualified, before re-evaluation. It's important formaintaining the tier structure over time and for member expectation management.

  Tier Model (D):This outlines the basis on which the tiers are structured, such as points accrued, spending amount, or other qualifying activities. It forms the foundation of the tier system, dictating how members progress through different

  levels.

  Option B, Fixed Tier Model, is not an attribute but a type of Tier Model. Option E, Non- Qualifying Period, is not a standard attribute required for setting up tier groups in Salesforce Loyalty Management.

  Salesforce documentation on Loyalty Management would detail the process of setting up tier groups, including the necessary attributes and considerations for effectively structuring a multi-tiered loyalty program.