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Salesforce Customer Data Platform (CDP)

Exam Details

  • Exam Code
    :CUSTOMER-DATA-PLATFORM
  • Exam Name
    :Salesforce Customer Data Platform (CDP)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :201 Q&As
  • Last Updated
    :Mar 26, 2025

Salesforce Salesforce Certifications CUSTOMER-DATA-PLATFORM Questions & Answers

  • Question 121:

    How can a Marketing Team member get Marketing Cloud Engagement profile attribute into Customer Data Platform?

    A. Map MobileConnect Starter Data Bundle

    B. Map MobilePush Starter Data Bundle

    C. Map Data view `_EnterpriseAttribute' to CDP

    D. Map Email Studio Starter Data Bundle

  • Question 122:

    Which API would you use to surface additional information from the CDP into Service Cloud?

    A. Query API

    B. Unified Profile API

    C. Calculated Insights API

    D. Profile API

  • Question 123:

    A Telecom company's customer has requested their personal data be deleted Customer data in -------following actions should be performed to submit a data deletion request in CDP?

    A. Use consent API to request restriction of processing

    B. Update consent flag in the Marketing Cloud Engagement datastream to submit ----

    C. Update preferences and Consent in all Activation channels

    D. Use Ingestion API to submit restriction of processing

  • Question 124:

    What feature is used in Segmentation to create relationships between the Related attributes?

    A. Containers

    B. Database Expression Operators

    C. Attribute Library

    D. Streaming Insights

  • Question 125:

    Which two file types are available for Cloud Storage activation?

    A. .json

    B. .csv

    C. .xls

    D. .zip

  • Question 126:

    What is the recommendation for activation when multiple data sources are brought into CDP?

    A. Activate on Individual

    B. Do not use Identity Resolution

    C. Use Identity Resolution and activate on Unified Individual

    D. Activate based on source identifiers

  • Question 127:

    What should a Marketer do first when implementing Salesforce CDP?

    A. Manage Consent

    B. Identify Data Sources

    C. Obtain Cross-organizational buy-in

    D. Identify Activation Targets

  • Question 128:

    How do the Data streams that use the Marketing Cloud Connector refresh data?

    A. Manually refreshed by CDP Admin

    B. Marketing Cloud's Automation Studio handles this process.

    C. APIs are used for refresh

    D. None of the above

  • Question 129:

    When activating on Unified Individual which three attributes are automatically included?

    A. Contact address

    B. Email SK

    C. Contact phone number

    D. Contact ID

    E. Contact email address

  • Question 130:

    What data model object category can a marketer create segments on?

    A. Unified Individual Only

    B. Engagement

    C. Profile

    D. Other

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