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Salesforce Customer Data Platform (CDP)

Exam Details

  • Exam Code
    :CUSTOMER-DATA-PLATFORM
  • Exam Name
    :Salesforce Customer Data Platform (CDP)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :201 Q&As
  • Last Updated
    :Mar 26, 2025

Salesforce Salesforce Certifications CUSTOMER-DATA-PLATFORM Questions & Answers

  • Question 141:

    Which type of measures with aggregate functions are supported?

    A. Date

    B. Text

    C. Numeric

    D. Boolean

  • Question 142:

    How does Identity Resolution select attributes for Unified individuals when there is --- attribute----?

    A. Leverage Match Rules

    B. Leverage Reconciliation Rules

    C. Create additional Rule Sets

    D. Create additional Contact Points

  • Question 143:

    Which two files are activated to Cloud File storage for each segment publish?

    A. A file that contains the segment members with additional attributes

    B. A file that contains the segment definition

    C. A file that contains calculated insights

    D. A file that contains security credentials

  • Question 144:

    Which two steps required when setting up a Marketing Cloud activation?

    A. Set publish schedule

    B. Choose an Activation Target

    C. Set subscriber key field

    D. Select the Email Contact Point

  • Question 145:

    What are two characteristics that describe the Cloud Information Model?

    A. A Product Sold By Salesforce

    B. A Conceptual Model

    C. A Canonical Model

    D. A Static Model

  • Question 146:

    Which of the following are correct connection options for Marketing and CRM connector in CDP (Choose 2)

    A. Multiple CRM Orgs and One Marketing Cloud Enterprise Account to same CDP org.

    B. One CRM Org and One Marketing Cloud Enterprise Account to the same CDP org

    C. Multiple CRM Orgs and Multiple Marketing Cloud Enterprise Accounts the same CDP Org

    D. One CRM Org and Multiple Marketing Cloud Enterprise Account to the same CDP Orgm

  • Question 147:

    Records from which object can be retrieved via the Salesforce CDP Query API?

    A. Segment membership

    B. Segment metadata

    C. Data Stream metadata

    D. (...) data model

  • Question 148:

    Which of these is present in Identity Resolution Summary?

    A. Unified Individuals

    B. Last Processing Status

    C. Matched Individuals

    D. All the above

  • Question 149:

    What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud Information Model?

    A. Membership

    B. Party

    C. Global Account

    D. Individual

  • Question 150:

    What is the purpose of Identity Resolutions?

    A. Increase the size of your mailable customer list

    B. Perform data hygiene on large data set

    C. Build a cohesive, omnichannel view of customers

    D. Drive more revenue through ecommerce channels

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