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Salesforce Customer Data Platform (CDP)

Exam Details

  • Exam Code
    :CUSTOMER-DATA-PLATFORM
  • Exam Name
    :Salesforce Customer Data Platform (CDP)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :201 Q&As
  • Last Updated
    :Mar 26, 2025

Salesforce Salesforce Certifications CUSTOMER-DATA-PLATFORM Questions & Answers

  • Question 11:

    What are two options to stop a segment from publishing to an activation if it is no longer needed?

    A. Skip

    B. Delete

    C. Unpublish

    D. Disable

  • Question 12:

    Which three Object types are available under Data Explorer?

    A. Data Source Object

    B. Data Model Object

    C. Segment Objects

    D. Data Extensions

    E. Calculated Insights

  • Question 13:

    What is the max limit of records retrieved by the profile and query APIS in a single call?

    A. 1000

    B. No max limit

    C. 4999

    D. 9999

  • Question 14:

    What programming language is used to configure Calculated Insights?

    A. Python

    B. DCL

    C. SOQL

    D. ANSI SOQL

  • Question 15:

    Which data model defines the complete set of experiences that customers go through when interacting with a company?

    A. Party Data Model

    B. Journey Data Model

    C. Engagement Data Model

    D. Case Data Model

  • Question 16:

    What type of data is collected by a company or entity that does not have a direct relationship with the visitor and customer?

    A. Partner Data

    B. First Party Data

    C. Third Party Data

    D. Second Party Data

  • Question 17:

    Which data bundle sources are available out of the box to create Data Streams from Marketing Cloud?

    A. Email only

    B. Email and MobileConnect

    C. Email, MobileConnect and MobilePush

    D. Email, MobileConnect, MobilePush and GroupConnect

  • Question 18:

    Which two Interaction Studio features are updated with activation from Salesforce CDP?

    A. Event Data

    B. Segments

    C. Promotions

    D. Profile Attributes

  • Question 19:

    What are two ways a marketing user can incorporate a campaign code from an external (...) bucket?

    A. Include campaign code into the filename specification

    B. Include campaign code into the activation name

    C. Include campaign code into the segment name

    D. Include campaign code into the activation description

  • Question 20:

    Which of the following cannot be used in Segmentation? (Choose 2)

    A. Numeric Measures

    B. Text Measures

    C. Aggregate Functions

    D. Date Time Measures

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