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Salesforce Customer Data Platform (CDP)

Exam Details

  • Exam Code
    :CUSTOMER-DATA-PLATFORM
  • Exam Name
    :Salesforce Customer Data Platform (CDP)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :201 Q&As
  • Last Updated
    :Mar 26, 2025

Salesforce Salesforce Certifications CUSTOMER-DATA-PLATFORM Questions & Answers

  • Question 21:

    Salesforce CDP supports these content file formats?

    A. .txt

    B. .csv

    C. .tsv

    D. .json

  • Question 22:

    How can Customer Data Platform help marketers?

    A. Create a first-party data strategy that is not dependent on third party data

    B. Ingest and unify data from anywhere to reconcile customer identity

    C. Create cross channel marketing messages across Email, SMS, Push and other channel

    D. Manage social media data including interactions across all major social platforms

  • Question 23:

    How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle?

    A. 90 days

    B. 60 days

    C. 30 days

    D. 10 days

  • Question 24:

    Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score?

    A. Calculated Insights

    B. Formula Field insights

    C. Streaming Insights

    D. Einstein Insights

  • Question 25:

    When setting up a data stream, which field in the recommended source schema is not editable?

    A. Data Type

    B. Header Label

    C. Field Label

    D. Field API Name

  • Question 26:

    A developer wants to create a segment for a birthday campaign which is refreshed every day and activateD. Which operator should he use?

    A. Is Birthday

    B. Is This Year

    C. Is Anniversary Of

    D. Is Between

  • Question 27:

    How often does the Contact data from Marketing Cloud data bundle refresh in Salesforce?

    A. Every 15 minutes

    B. Every 12 Hours

    C. Hourly

    D. Daily

  • Question 28:

    Which two dependencies can prevent a Data Stream from being deleted?

    A. A data stream attribute is mapped to a Data Model Object

    B. A data stream attribute is used in Segmentation

    C. A data stream attribute is used in Calculated Insights

    D. A data stream attribute is used in Activation

  • Question 29:

    Which configuration supports separate AWS S3 buckets for data ingestion and activation?

    A. Separate user credentials for data stream and activation

    B. Dedicated S3 data source configuration in CDP Setup

    C. Separate user credentials for data stream and activation target

    D. Dedicated S3 data source configuration in Activation Setup

  • Question 30:

    Which data model entity do you map the Name field from Salesforce CRM Contact object?

    A. Account

    B. Contact

    C. Party Identifier

    D. Individual

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