Salesforce Salesforce Certifications CUSTOMER-DATA-PLATFORM Questions & Answers

• Question 31:

  How does a CDP help reduce advertising costs?

  A. By targeting customers efficiently in their preferred channel

  B. By reducing the manual process from media buying

  C. By increasing the transparency of media spend

  D. By helping marketers understand the price of media

  Correct Answer: A

• Question 32:

  How can a marketer change attribute names to match personalization in an Activation Target?

  A. Update field names in data model

  B. Set preferred attribute names when configuring activation target

  C. Update attributes names in the data stream configuration

  D. Set preferred attribute names when configuring activation

  Correct Answer: D

• Question 33:

  Which feature determines the attribute value in the file when activating on the Unified Individual?

  A. Einstein Activation

  B. Reconciliation Rules

  C. Data Stream Sequence

  D. Random Selection

  Correct Answer: B

• Question 34:

  Which of the following objects or fields are supported for ingestion using the Salesforce CRM connect?

  A. Standard Big Objects

  B. Standard Objects

  C. Custom Big Objects

  D. Classic Encrypted Fields

  E. Custom Objects

  Correct Answer: BDE

• Question 35:

  Which two options are available for setting up a publishing schedule in segmentation?

  A. Data Stream schedule

  B. Manual

  C. Automated every 12 or 24 hours

  D. Einstein Insights

  Correct Answer: BC

• Question 36:

  What are two benefits Customer Data Platform provides a company in relation to managing customer data?

  A. Data Stewardship

  B. Unifying data silos

  C. Single source of truth

  D. Data Cleansing

  Correct Answer: BC

• Question 37:

  Which three types of data can identity resolution combine into a unified profile?

  A. Corporate Performance

  B. Behavioral

  C. Profile

  D. Product

  E. Transactional

  Correct Answer: BCE

• Question 38:

  What is the different between direct and related attributes?

  A. Direct attributes have one to one relationship while Related attributes are one to many relationships

  B. Direct attributes have one to many relationships while Related attributes are one to one relationship

  C. Direct Attributes are Text based only and Related Attributes are Date and Number based

  D. Direct attributes are attributes on the individual and related attributes are attributes on the unified individual

  Correct Answer: A

• Question 39:

  In which two areas can an administrator verify a segment publishing status?

  A. In segment Publish Summary dashboard

  B. In Segment Publish History report

  C. In Publish History related list of Activation record

  D. In Publish History related list of Segment record

  Correct Answer: CD

• Question 40:

  What does the source sequence reconciliation rule do in Identity Resolution?

  A. Source data from disparate systems across the enterprise.

  B. Reconcile data by data that's most frequent across records.

  C. Sort data sources in order of most to least preferred for inclusion in Unified Profile.

  D. Includes data from sources where the data is alphanumerically sequenced.

  Correct Answer: C