A casino is implementing salesforce and is planning to build a customer 360 view for a customer who visits its resorts. The casino currently maintained the following systems that records customer activity:
1.
Point of sales system: All purchases for a customer.
2.
Salesforce: All customer service activity and sales activity for a customer.
3.
Mobile app: All bookings, preferences and browser activity for a customer.
4.
Marketing: All email, SMS and social campaigns for a customer.
Customer service agents using salesforce would like to view the activities from all system to provide
supports to customers.
The information has to be current and real time.
What strategy should the data architect implement to satisfy this requirement?
A. Explore external data sources in salesforce to build 360 view of customer.
B. Use a customer data mart to view the 360 view of customer.
C. Migrate customer activities from all 4 systems into salesforce.
D. Periodically upload summary information in salesforce to build 360 view.
Universal Containers (UC) owns multiple Salesforce orgs that are distributed across regional branches. Each branch stores local customer data inside of its org's Account and Contact objects. This creates a scenario where UC is unable to view customers across all orgs.
UC has an initiative to create a 360-degree view of the customer, as UC would like to see Account and Contact data from all of its orgs in one place.
What should a data architect suggest to achieve this 360-degree view of the customer?
A. Consolidate the data from each org into a centralized datastore
B. Use Salesforce Connect's cross-org adapter.
C. Build a bidirectional integration between all orgs.
D. Use an ETL tool to migrate gap Accounts and Contacts into each org.
Universal Containers (UC) has one Salesforce org (Org A) and recently acquired a secondary company with its own Salesforce org (Org B). UC has decided to keep the orgs running separately, but would like to bidirectionally share Opportunities between orgs in near-real time.
Which three options should a data architect recommend to share data between Org A and Org B? (Choose three.)
A. Leverage Heroku Connect and Heroku Postgres to bidirectionally sync Opportunities.
B. Install a 3rd party AppExchange tool to handle the data sharing
C. Develop an Apex class that pushes opportunity data between orgs daily via the Apex schedule.
D. Leverage middleware tools to bidirectionally send Opportunity data across orgs.
E. Use Salesforce Connect and the cross-org adapter to visualize Opportunities into external objects
Universal Containers (UC) is using Salesforce CRM. UC sales managers are complaining about data quality and would like to monitor and measure data quality.
Which two solutions should a data architect recommend to monitor and measure data quality? (Choose two.)
A. Use custom objects and fields to identify issues.
B. Review data quality reports and dashboards.
C. Install and run data quality analysis dashboard app
D. Export data and check for data completeness outside of Salesforce.
Universal Containers has a legacy client server app that has a relational database that needs to be migrated to Salesforce.
What are the three key actions that should be done when data modeling in Salesforce? (Choose three.)
A. Map legacy data to Salesforce custom objects
B. Identify data elements to be persisted in Salesforce
C. Map legacy data to Salesforce objects
D. Implement legacy data model within Salesforce using custom fields
E. Work with legacy application owner to analyze legacy data model
NTO uses salesforce to manage relationships and track sales opportunities. It has 10 million customers
and 100 million opportunities. The CEO has been complaining 10 minutes to run and sometimes failed to
load, throwing a time out error.
Which 3 options should help improve the dashboard performance? Choose 3 answers:
A. Use selective queries to reduce the amount of data being returned.
B. De-normalize the data by reducing the number of joins.
C. Remove widgets from the dashboard to reduce the number of graphics loaded.
D. Run the dashboard for CEO and send it via email.
E. Reduce the amount of data queried by archiving unused opportunity records.
Northern Trail Outfitters (NTO) has implemented Salesforce for its sales users. The opportunity management in Salesforce is implemented as follows:
1.
Sales users enter their opportunities in Salesforce for forecasting and reporting purposes.
2.
NTO has a product pricing system (PPS) that is used to update Opportunity Amount field on opportunities on a daily basis.
3.
PPS is the trusted source within NTO for Opportunity Amount.
4.
NTO uses Opportunity Forecast for its sales planning and management.
Sales users have noticed that their updates to the Opportunity Amount field are overwritten when PPS updates their opportunities.
How should a data architect address this overwriting issue?
A. Create a custom field for opportunity amount that sales users update separating the fields that PPS updates.
B. Create a custom field for opportunity amount that PPS updates separating the field that sales user updates.
C. Change opportunity amount field access to read only for sales users using field level security.
D. Change PPS integration to update only opportunity amount fields when values is NULL.
Universal Containers has large amount of orders coming in from its online portal. Historically all orders are assigned to a generic user.
Which two measures should a data architect recommend to avoid any performance issues while working with large number of order records? (Choose two.)
A. Clear the role field in the generic user record.
B. Salesforce handles the assignment of orders automatically and there is no performance impact.
C. Create a role at top of role hierarchy and assign the role to the generic user.
D. Create a pool of generic users and distribute the assignment of memory to the pool of users.
Northern Trail Outfitters (NTO) has multiple systems across its enterprise landscape, including Salesforce, with disparate versions of the customer record. In Salesforce, the customer is represented by the Contact object. NTO utilizes a master data management (MDM) solution with these attributes:
1.
The MDM solution keeps track of the Customer Master with a Master Key.
2.
The Master Key is a map to the record IDs from each external system that customer data is stored within.
3.
The MDM solution provides deduplication features, so it acts as the Single Source of Truth.
How should a Data Architect implement the storage of the Master Key within Salesforce?
A. Store the master key in Heroku postgres and use Heroku connect for synchronization.
B. Create a custom object to store the master key with a lookup field to contact.
C. Create an external object to store the master key with a lookup field to contact.
D. Store the master key on the contact object as an external ID (Field for referential imports)
As part of addressing General Data Protection Regulation (GDPR) requirements, Universal Containers (UC) plans to implement a data classification policy for all of its internal systems that store customer information including Salesforce.
What should a data architect recommend so that UC can easily classify customer information maintained in Salesforce under both standard and custom objects?
A. Use App Exchange products to classify fields based on policy.
B. Use data classification metadata fields available in field definition.
C. Create a custom picklist field to capture classification of information on customer.
D. Build reports for customer information and validate.
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