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Essentials for Marketing Cloud Email Marketers

Exam Details

  • Exam Code
    :EEB-101
  • Exam Name
    :Essentials for Marketing Cloud Email Marketers
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :287 Q&As
  • Last Updated
    :Mar 28, 2025

Salesforce Salesforce Certifications EEB-101 Questions & Answers

  • Question 51:

    Use the Data Extension Model when (Select 4)

    A. You send global messages

    B. You implement triggered sends

    C. You prefer a flexible subscription model

    D. You use the XML API

    E. You use the SOAP or REST APIs

  • Question 52:

    How can a subscriber update their profile attributes?

    A. By calling customer service

    B. By accessing the profile center

    C. By emailing their sales representative

    D. By unsubscribing from a list

  • Question 53:

    Which of the following is not a valid data type of list model?

    A. Numeric

    B. Text

    C. Decimal

    D. Date

  • Question 54:

    To import a data extension utilizing the add and/or update command what must it contain?

    A. Primary Key

    B. Secondary Key

    C. Subscriber Key

    D. Email Address

  • Question 55:

    To make a data extension sendable what must it contain. (Select Two)

    A. Email Address

    B. Primary Key

    C. Subscriber Key

    D. Link ToolTip

  • Question 56:

    When importing data into marketing cloud the list detective is triggered for which of the following?

    A. Data Extenstions

    B. List Model

    C. Email Addresses

    D. Email Alias

  • Question 57:

    A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?

    A. Data Filters

    B. Measures

    C. Groups

    D. Query Activities

  • Question 58:

    To write SQL that uses both customer data and system-generated data, what would they need to include in their query?

    A. Data Filters

    B. Measures

    C. Data Views

    D. All of the above

  • Question 59:

    When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2

    A. Publication List

    B. Group List

    C. All subscribers List

    D. None of the above

  • Question 60:

    When sending to data extensions what is the default publication list?

    A. All Subscriber List

    B. Group List

    C. Publication List

    D. All of the above

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