Salesforce Salesforce Certifications EEB-101 Questions & Answers

• Question 61:

  What are the 4 steps to create dynamic content?

  A. Plan

  B. Execute

  C. Preview

  D. Build Rules

  E. Create

  F. Test Send

  Correct Answer: ACDE

• Question 62:

  Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information

  passed to it from email links on the page. They use a Smart Capture form to capture email address, reply

  date, and response from subscribers.

  How should NTO set up its data extension?

  A. Create a data extension with email address, reply date, and response fields as non-nullable.

  B. Create a data extension with email address, reply date, and response fields as nullable.

  C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.

  D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

  Correct Answer: A

• Question 63:

  A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? (Choose two.)

  A. Change the file format from "comma separated value" to "tab delimited."

  B. Ensure the name of the file in the Import Activity matches the file name on the SFTP.

  C. Use the Import Wizard to point to rename the file on the Enhanced SFTP.

  D. Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.

  Correct Answer: BD

• Question 64:

  A customer wants to automate nightly imports and also have the ability to manually import files via the

  Import Wizard.

  What needs to be configured in the Marketing Cloud account?

  A. File Transfer

  B. Data Loader

  C. Enhanced SFTP

  D. Encrypted SFTP

  Correct Answer: C

• Question 65:

  Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide

  details around their personal information such as age, gender, and outdoor sporting interests.

  In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)

  A. Create dynamic rules based on customers' preferences in order to send specific content.

  B. Use AMPscript to dynamically pull in content associated with customers' preferences.D18912E1457D5D1DDCBD40AB3BF70D5D

  C. Send customers one email per preference choice to ensure customers receive what they want.

  D. Create emails to include all preference options so that customers don't miss any content.

  Correct Answer: AB

• Question 66:

  Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to

  compare the open and click-through rates across the emails.

  Which feature will enable this?

  A. Include Measures within a Filter

  B. Email Comparison Report

  C. Email Send Report

  D. Compare Email Sends on the Tracking page

  Correct Answer: D

• Question 67:

  A marketer plans to send a Commercial email.

  Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

  A. Include a phone number to call.

  B. Include the mailing address of the sender.

  C. Ensure an opt-out link is present.

  D. State why the subscriber is receiving the email

  Correct Answer: BC

• Question 68:

  The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase

  subscriber engagement.

  Which two practices should the marketing manager employ? (Choose two.)

  A. Offer a special discount for opening the email.

  B. Use a large sample size.

  C. Wait at least 24 hours before declaring a winner.

  D. Test multiple variations concurrently.

  Correct Answer: BC

• Question 69:

  Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed. What is the correct sequence of Activities for this File Drop Starting Source?

  A. Import File Activity > Send Email

  B. Import File Activity > File Transfer Activity > Send Email

  C. File Transfer Activity > Send Email

  D. File Transfer Activity > Import File Activity > Send Email

  Correct Answer: D

• Question 70:

  How can you tell the marketing cloud that an email is commercial or transactional?

  A. Check the commercial email checkbox

  B. Check the Transactional checkbox

  C. Associate a commercial send classification to the email

  D. Associate a transactional send classification to the email

  Correct Answer: CD