Which of the following segmentation tools can be used for both lists and data extensions?
A. Data Filters
B. Query Activities
C. Groups
D. Measures
What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)
A. Can be used in both data models (Lists and Data Extensions)
B. They are similar to rule based group wizard approach to create segmentation rules.
C. They allow for more complex segmentation of subscribers.
D. They are only used in the List Data Model
E. They are only used in the Data Extension Model
F. They use measures to look at behavioral data of subscribers
EXAM Question on templates where there are no technical resources to build responsive web techniques: Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)
A. Standard Template with Content boxes
B. Mobile Design Template with Content Boxes
C. Mobile Design template
D. HTML Paste
E. HTML Paste template with Content Boxes
What 3 options are available to create a template in the marketing cloud? (Choose 3)
A. Content Builder
B. Template Editor
C. Paste HTML
D. Mobile Template Editor
What is a media query and how is it used? (Choose 2)
A. a responsive layout that uses a piece of CSS3 code.
B. the CSS3 code detects the pixel size of the screen on which that email is opened
C. defensive tactics like using HTML text rather then graphical text
D. image blocking
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)
A. they are like Suppression lists; list of subscribers that don't want to receive your communications.
B. subscribers who have a status (active, bounced, held, unsubscribed)
C. May be subscribers who want to continue receiving messages.
D. You select an Exclusion List at the time of send
What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)
A. Manages how subscribers receive different categories of emails.
B. List of subscribers that don't want to receive your communications.
C. Examples are Newsletters, advertisements and alerts.
D. Are used with email messages and SMS messages.
E. Are used with guided sends, user-initiated, and triggered emails.
F. an understanding of Data Extensions and Web Service API's may be required.
What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)
A. Welcome Series Playbook
B. Birthday Email Playbook
C. Customer Anniversary Email Playbook
D. Marketing Playbook
What are three tactics for subscriber growth? (Select 3)
A. General Email Sign-up
B. Online Newsletter
C. Sign up requests specific to various sections of a website
D. Email capture via Facebook
Which one in NOT an offline tactic for capture email addresses?
A. Inbound Sales calls
B. Acquiring email for loyalty programs in store
C. Request email during checkout
D. Surveys at the counter
E. Acquisition associated with a receipt or ticket delivery
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