IBM Sales Mastery M2090-626 Questions & Answers

• Question 21:

  A new client asks about the core differentiators between IBM Cognos Business Intelligence and the competition. Which topic favorably positions IBM Cognos Business Intelligence?

  A. It provides a unified workspace for all users.

  B. Its license cost.

  C. Its implementation.

  D. It provides write back capabilities.

  Correct Answer: D

• Question 22:

  What is the preferred price metric for IBM Cognos Business Intelligence?

  A. Processor Value Unit (PVU)

  B. Authorized User

  C. Resource Value Unit (RVU)

  D. End User License Agreement (EULA)

  Correct Answer: C

  Reference: http://www-01.ibm.com/common/ssi/rep_ca/8/897/ENUS210-428/ENUS210-428.PDF

• Question 23:

  Which IBM Business Analytics product may use IBM Cognos Business Intelligence as a data source?

  A. IBM Clarity

  B. IBM Cognos Finance

  C. IBM SPSS Modeler

  D. IBM SPSS Statistics

  Correct Answer: D

  Reference: http://www.ibm.com/developerworks/analytics/products.html

• Question 24:

  An existing IBM Cognos Business Intelligence customer is complaining that their users are unhappy because their reports take too long to process. After further investigation, it is determined that some reports are in fact taking over 10 minutes to generate, while the same reports previously would run in under 30 seconds. What is the next best action with this customer?

  A. Recommend they upgrade to the latest version of IBM Cognos Business Intelligence.

  B. Suggest the customer call IBM Support.

  C. Recommend conducting a Business Intelligence Health Check.

  D. Suggest the customer schedule the reports be run in off peak hours.

  Correct Answer: A

  Reference: http://www-01.ibm.com/support/docview.wss?uid=swg27027080

• Question 25:

  Which indicates an IBM Cognos Business Intelligence opportunity is viable and likely to close successfully?

  A. The prospect issues a request for information (RFI) that will be short listed to a request for proposal (RFP).

  B. IT has given IBM the technical win.

  C. The prospect has announced budget allocated for the year to license and implement.

  D. A business sponsor has selected the IBM solution as the preferred vendor.

  Correct Answer: D

  Reference:

  http://www.ibm.com/cloud-computing/us/en/interconnect/expo/sponsor/

• Question 26:

  An IBM Cognos Business Intelligence seller wants to win a deal where Oracle and SAP are also competing. Which talking point highlights IBM Cognos Business Intelligence capabilities over the competition?

  A. IBM Cognos Business Intelligence can be implemented both seamlessly and faster than the competition.

  B. IBM Cognos software is the only IBM MobileFirst technology.

  C. IBM Cognos dashboards are the best of breed and have greater interactive capabilities.

  D. It provides actionable insight in real-time, mobile, and business processes that improve business outcomes.

  Correct Answer: D

  Reference:

  http://www.mresult.com/BusinessIntelligence/IBMCognos.aspx

• Question 27:

  Which IBM product includes IBM Cognos Business Intelligence for self-service reporting?

  A. IBM Cast Iron

  B. IBM Endpoint Manager

  C. IBM Rational ClearQuest

  D. IBM Sterling Order Management

  Correct Answer: B

  Reference:

  http://www01.ibm.com/common/ssi/ShowDoc.wss?docURL=/common/ssi/rep_sm/4/649/ENUS5725- E24/ index.htmlandlang=enandrequest_locale=en

• Question 28:

  Which scenario describes the MOST compelling buying event?

  A. The customer is acquiring another company and adding headcount.

  B. It is the beginning of the year and the customer has money to spend.

  C. The customer's main competition is now using business intelligence solutions.

  D. The customer has a renewal fast approaching and they'd like to wrap everything in and buy net new.

  Correct Answer: C

• Question 29:

  How does social media play a part in separating IBM Cognos Business Intelligence from its competitors?

  A. Ability to "connect" with people real-time.

  B. Faster and more real-time interaction influences and attracts customers.

  C. Ability to post company headlines, news and changes at all times.

  D. Ability to see the identities of other companies that your accounts are following.

  Correct Answer: A

  Reference:

  http://www-03.ibm.com/software/businesscasestudies/us/en/cognos

• Question 30:

  A financial services organization has large amounts of data including data on their customers. They are currently using Microsoft Excel and running reports manually. They typically take anywhere from a few hours to two weeks to run. These reports are then reviewed by the executive team. Additionally, certain parts of some of the report are personalized for different division leads.

  Why would this company be a candidate for IBM Cognos Business Intelligence?

  A. The organization is a financial services organization running individual reports.

  B. The CEO and CIO are reviewing these reports, which are personalized.

  C. A number of people outside of the executive team including Human Resources and Sales and Operations, use the standardized reports.

  D. The organization has large amounts of data, reports take a long time to run. used by executives and personalized for individuals.

  Correct Answer: C