IBM Sales Mastery M2090-626 Questions & Answers

• Question 31:

  Which business issue, mentioned by a C-level business manager, would IBM Cognos Business Intelligence be of value in solving?

  A. The data extract, transfer and load (ETL) processes now in place take excessive time and processing power to complete each night.

  B. New business intelligence solutions are difficult to integrate with existing systems.

  C. We do not have the relevant data to make decisions on recruitment.

  D. It is difficult to see into the overall performance of our company across the various departments.

  Correct Answer: B

• Question 32:

  Which capabilities and strengths of IBM Cognos Business Intelligence are unmatched by its competitors?

  A. Mobile, common architectural foundation, compatible with other analytic products.

  B. Modeler, visualizations, and a common architectural foundation.

  C. Right sized business intelligence provides a view into the past, present and future.

  D. Enterprise planning, canned reports and original equipment manufacturing (OEM) capabilities out of the box.

  Correct Answer: C

  Reference:

  http://www-03.ibm.com/software/products/en/business-intelligence

• Question 33:

  An existing IBM Cognos Business Intelligence enterprise customer has expressed frustration with the time it takes for them to prepare, compile and update their quarterly financial reports for review at Board meetings. Which IBM product is most appropriate to try to up-sell to this customer?

  A. IBM InfoSphereDataStage

  B. IBM Cognos Disclosure Management

  C. IBM Cognos TM1

  D. IBM Cognos Insight

  Correct Answer: C

  Reference:

  http://www-03.ibm.com/software/products/en/cognostm1

• Question 34:

  A prospective customer has expressed a desire for a business intelligence tool and is not interested in really changing how things are done in their Accounting and Finance department. Which product are you LEAST likely to include and demonstrate in the proposed IBM solution?

  A. IBM Cognos TM1

  B. IBM Cognos Workspace

  C. IBM Cognos Report Studio

  D. IBM Cognos Framework Manager

  Correct Answer: B

  Reference:

  http://www01.ibm.com/support/knowledgecenter/SSEP7J_10.2.2/com.ibm.swg.ba.cognos.wig_cr.10.2 .2.doc/ c_gtstd_bia.html

• Question 35:

  An IBM Cognos Business Intelligence prospect is leaning towards Tableau because of its strong data visualization capabilities. Which IBM Cognos Business Intelligence capability directly competes with Tableau's data visualization?

  A. IBM Cognos RAVE charting

  B. IBM Cognos Report Studio

  C. IBM Cognos Workspace Advanced

  D. IBM Cognos Analysis For Microsoft Excel (CAFE)

  Correct Answer: D

  Reference:

  http://www-03.ibm.com/software/products/en/cognos-analysis-ms-excel

• Question 36:

  A prospect's needs were determined in an initial discovery call, the seller was invited for an on-site visit, a product demonstration has been delivered and the purchase decision maker has been identified. What does this indicate?

  A. The prospect needs to identify potential business users.

  B. The prospect is seriously considering making a purchase.

  C. The opportunity is ready to be entered into the CRM system.

  D. The seller needs information about the prospect's implementation.

  Correct Answer: B

• Question 37:

  The COO of a midmarket financial services firm has a $50,000 budget and would like to provide their financial advisors with reporting and dashboards. She feels that with IBM Cognos Express she can start small, and grow her footprint over time. Her plans are to implement 40 seats of IBM Cognos Express Business Intelligence, and then grow that user footprint to 150 by next year.

  What should the seller tell the prospective customer?

  A. The IBM Cognos Express user count maximum is 100 and not a long term solution.

  B. We cannot discount the 40 seats of IBM Cognos Express to fit into her budget.

  C. Agree that her first 100 users should be Express; when she's ready for the next 50, they'll be Cognos Enterprise OR agree that her first 100 users should be Express; when the growth is over 100 users they can upgrade to Cognos Enterprise.

  D. Dashboarding is not included in IBM Cognos Express.

  Correct Answer: C

• Question 38:

  A prospective customer puts heavy emphasis on finding a solution with easy dashboard creating capabilities. Which IBM Cognos interface would you demonstrate first?

  A. IBM Cognos Workspace

  B. IBM Cognos TM1

  C. IBM Cognos Framework Manager

  D. IBM Cognos Workspace Advanced

  Correct Answer: A

  Reference: http://www01.ibm.com/support/knowledgecenter/SSEP7J_10.2.2/com.ibm.swg.ba.cognos.wig_cr.10.2 .2.doc/ c_gtstd_bia.html

• Question 39:

  When would you position IBM Cognos Cloud?

  A. When a company does not have the internal resources needed to upgrade and provide patches and bundles.

  B. When a company needs a quick visualization tool before they are ready for IBM Cognos Enterprise.

  C. When a company is headquartered overseas and wants to perform reporting enterprise- wide.

  D. When a company is midmarket; IBM Cognos Cloud does not scale to enterprise accounts.

  Correct Answer: D

  Reference:

  http://www-03.ibm.com/software/products/en/cognostm1

• Question 40:

  The VP of Operations for a manufacturer of blood testing equipment approached IBM to help him find a solution to predict when their machines need servicing and repairs. Which IBM Cognos product is most closely aligned to the client's needs?

  A. IBM Cognos TM1

  B. IBM Cognos Controller

  C. IBM Cognos Impromptu

  D. IBM Predictive Manufacturing and Quality

  Correct Answer: A

  Reference:

  http://www-01.ibm.com/support/docview.wss?uid=swg24036996