IBM IBM Certifications M2090-732 Questions & Answers

• Question 21:

  A prospect wants to better predict who will respond to his marketing campaigns. He is currently evaluating a variety of solutions. According to BANT, what information is needed to determine if this opportunity is viable?

  A. Identify Authority to Purchase, Determination of Timeline for Acquisition, Assessment of Need, Confirmation of Budget

  B. Identify Authority to Purchase, Estimation of Return on Investment, Services and Training Needs Assessment, Confirmation of Budget

  C. Identify Authority to Purchase, Estimation of Return on Investment, Determination of Market Segment Application. Confirmation of Budget

  D. Services and Training Needs Assessment, Determination of Market Segment Application, Assessment of Need, Determination of Timeline for Acquisition

  Correct Answer: B

• Question 22:

  Which best describes a transformational deployment of IBM SPSS Modeler?

  A. A sales department focused on launching targeted advertising campaigns.

  B. A marketing director focused on reporting campaign results to the executive committee.

  C. A marketing organization focused on integrating predictive models within a business process across multiple departments to optimize decision-making.

  D. A human resource consultant focused on predicting which employees may leave a client's business.

  Correct Answer: C

• Question 23:

  What percentage of out-performers have predictive analytics capabilities?

  A. 20%

  B. 40%

  C. 60%

  D. 80%

  Correct Answer: C

• Question 24:

  Which pain point of business executives is best addressed by IBM SPSS Modeler?

  A. The need to make smarter decisions at all levels of the organization.

  B. Rapidly increasing marketing costs.

  C. Inability to automate routine analytics tasks.

  D. Regulatory compliance.

  Correct Answer: C

• Question 25:

  Which IBM SPSS Modeler edition is the best match for the below value proposition?

  Combines predictive analytics on all data - structured and unstructured - with decision management capabilities to make better decisions at the point of impact.

  A. IBM SPSS Modeler Gold

  B. IBM SPSS Modeler Premium

  C. IBM SPSS Modeler Professional

  D. All IBM SPSS Modeler editions share this value proposition

  Correct Answer: D

• Question 26:

  Which statement characterizes the value of IBM SPSS Modeler for predictive threat and fraud analytics?

  A. IBM SPSS Modeler helps an organization run an audit for security breaches.

  B. IBM SPSS Modeler helps an organization identify patterns for fraud and reduces false positives.

  C. IBM SPSS Modeler creates a portal for defending online applications and access against targeted web attacks.

  D. IBM SPSS Modeler helps an organization centralize password management and single sign-on to help protect enterprise resources.

  Correct Answer: B

  Reference: ftp://ftp.software.ibm.com/software/au/analytics/spss/paresources/Threat_and_Fraud_Anal ytics_FINAL_WEB.pdf (slide 13)

• Question 27:

  Which description of value would be correct to share when speaking with Sales and Marketing Executives about IBM SPSS Modeler?

  A. Improve customer intimacy, Improve cross sell close rate, Improve customer retention

  B. Improve customer growth, Improve customer retention, Improve visualization

  C. Enhanced process monitoring, Advanced use of business rules, Real time feedback

  D. Improve customer intimacy, Improve customer lifetime value, Improve customer retention

  Correct Answer: A

• Question 28:

  Which does NOT indicate an opportunity to up-sell from IBM SPSS Modeler Premium to IBM SPSS Modeler Gold?

  A. Customer desires greater insight into the algorithms and approaches used to build their models.

  B. Customer desires the ability to combine business logic with predictive models.

  C. Customer desires integrating predictive analytics with prescriptive analytics (optimization) to manage tradeoffs and make best use of scarce resources.

  D. Customer desires to use advanced analytics to drive daily business processes.

  Correct Answer: D

• Question 29:

  An insurance executive is looking for a solution to predict fraudulent claims before they are processed, customer churn and field agent allocation. What other use-case might she be interested in for IBM SPSS Modeler?

  A. Real time scoring

  B. Enforcing fine-grained security entitlements

  C. Streamlining the edit-build-debug cycle

  D. Customer Intimacy

  Correct Answer: A

• Question 30:

  As part of your IBM SPSS Modeler opportunity progression, the Chief Financial Officer of the prospective company requests a Return on Investment reference for IBM SPSS Modeler. Which would NOT apply?

  A. A building manufacturer realized a 113% return on investment in 12 months.

  B. A division within IBM predicts to have 150% return on investment in one year.

  C. A telemarketer using ANOVA realized $2M in cost savings the first year of use.

  D. A telecommunications company who realized $3.8M in cost savings per year.

  Correct Answer: B