IBM Sales Mastery M8010-241 Questions & Answers

• Question 11:

  What does the Unica eMessage engine allow the IBM customer to do?

  A. Add email authoring and execution of the marketing campaign using the Unica eMessage engine.

  B. Research the marketing campaign to see where users come from geographically.

  C. Display search results obtained by a user using the Unica eMessage engine.

  D. Select distinct customers from the Internet that are using the Unica eMessage engine.

  Correct Answer: A

  Reference:http://www.unica.com/products/email-marketing.htm

• Question 12:

  What will increase the volume of campaigns by 30x?

  A. Media awareness

  B. Serialization

  C. Automation

  D. Transformation

  Correct Answer: C

• Question 13:

  What can an IBM customer do with the Unica EMM solution?

  A. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highlypersonalized marketing campaigns.

  B. Marketers can rationalize marketing costs as associated to ROI value of their marketing campaigns.

  C. Marketers can create marketing adware that targets IBM customers automatically from the IBM marketing catalog.

  D. Marketers can create a list of select services that SOA application services will interact with in their marketing campaigns.

  Correct Answer: A

  Reference:http://www.unica.com/products/campaign-management.htm

• Question 14:

  What is one ofthe business problems that the Unica PredictiveInsight EMM product addresses?

  A. Displaying, in real time, the right message to present in inbound marketing channels.

  B. Building better customer relationships through more relevant interactions based ondata mining and predictive modeling.

  C. Displaying to the user all the connections in their enterprise systems.

  D. Reaching customers that are remotely connected to the Internet.

  Correct Answer: B

  Reference:http://www.unica.com/products/predictive-analytics.htms

• Question 15:

  What activity is involved in the cross-session funnels step, in the progression of the Coremetrics life cycle?

  A. View programmatic insights and time to reach trends to identify quickwins.

  B. Target active visitors associated with any milestone.

  C. Identify which milestones influence future milestones.

  D. Invest in the marketing, content, and products that influence milestone advancement.

  Correct Answer: A

• Question 16:

  What is one of the target project areas for the executive in theCoremetrics Financial Services customer profile?

  A. Improved process orientation

  B. Improved security

  C. Improved process visibility

  D. Improved top-line performance

  Correct Answer: C

  Reference: http://www.slideshare.net/parature/metrics-that-wow-how-coremetrics-became- the-customer-service-model-of-success

• Question 17:

  Which IBM product bridges marketing and sellingfor the Coremetrics EMM product?

  A. Sterling Commerce

  B. WebSphere Commerce

  C. Unica

  D. ILOG

  Correct Answer: B

  Reference: http://en.wikipedia.org/wiki/IBM_WebSphere_Commerce

• Question 18:

  What is one of the major industries that the EMM solution targets?

  A. Oil and gas industry

  B. Financial services industry

  C. Aerospace industry

  D. Automotive industry

  Correct Answer: B

  Reference:http://www.slideshare.net/RussellRosen/enterprise-marketing-management- emm-overview-2627543

• Question 19:

  What types of customers are using IBM Unica EMM products?

  A. Automotive customers.

  B. Online and bricks-and-mortar retail industry customers.

  C. Oil and gas industry customers.

  D. Heavy industrial customers.

  Correct Answer: B

  Reference: http://www.unica.com/customers/case-studies.htm

• Question 20:

  How is the IBM product ILOG used in the EMM solution?

  A. It can be used as part of the selling phase of the EMM solution.

  B. It can be used as part of the marketing phase of the EMM solution.

  C. It can be used as part of the initial phase of the EMM solution.

  D. It can be used as part of the fulfillment phase of the EMM solution.

  Correct Answer: B