What fundamental change is marketing going through with respect to an EMM product solution?
A. Shared media convergence influences old distribution channels.
B. Internet no longer applies to how consumersbuy.
C. Old distribution channels challenges are re-appearing.
D. Internet continues to transform how consumers buy.
What is one of the business problems that the Unica Campaign EMM solution product addresses?
A. Displaying to the user all the connections in their enterprise systems.
B. Determining thetotal ROI and investment required for a campaign.
C. Determining, in real time, the right message to present in inbound marketing channels.
D. Displaying the total cost of ownership of a marketing campaign.
How does Coremetrics interact with other products?
A. Coremetrics does not interact with other products.
B. Coremetrics uses IBM middleware SaaS products to interact with other products.
C. Coremetrics is a software service and can be called by other products.
D. Coremetrics supports communication with other products using a shared data source.
What is one of the forces that is shaping howcompanies approach marketing with the EMM product solution?
A. General ads increase revenue.
B. Targeted ads increase revenue.
C. Decrease in on-line conversions is increasing new marketing channels.
D. Decrease in marketing capacity is increasing newmarketing channels.
What is one of the EMM offerings called that allows the customer to understand and prospect behavior across all online channels?
A. Transformation analytics
B. Open media performance
C. Channel performance
D. Web and digital analytics
What is the value proposition of the Unica Detect product offering?
A. To build valuable, trustedrelationships.
B. To determine the right message to present in inbound marketing channels.
C. To deliver quality leads in a timely manner.
D. To improve cross-sell and retention rates by detecting when customers are most receptive to offers.
What will help serve to enhance personalization efforts for Coremetrics EMM products?
A. Incorporating qualitative feedback.
B. Increasing operational awareness.
C. Integrating learned visitor attributes.
D. Augmenting customer profile.
What is one of the main competitors for IBM's EMM offerings in the marketplace?
A. Teradata
B. IndustryTrends
C. OpenAnalytics
D. NetTrends
What is the value proposition of the Unica Leads product offering?
A. To deliver quality leads in a timely manner.
B. Tocreate new market channels through leads generation.
C. To offer new product offerings through channel marketing.
D. To sustain existing channels through demand generation.
How is the Coremetrics Software as a Service (SaaS) product used in IBM's EMM productlineup?
A. It is used as a deployment model to optimize online marketing.
B. It is used as a recovery mode to recover from online disasters.
C. It is used as a replication server to replicate marketing information.
D. It is used as a tracking product for tracking customer transactions.
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