Salesforce Salesforce Certifications MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 91:

  A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

  A. Upgrade the MC account to ConnectedApp

  B. Turn off link details tracking

  C. Filter data

  D. Turn off Individual Level Tracking

  Correct Answer: AD

• Question 92:

  An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.

  What method should be suggested in this scenario?

  A. Platform Events API

  B. Data View Export with every send

  C. Data Retrieves on the Send Object

  D. Event Notification Service

  Correct Answer: D

• Question 93:

  Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

  What could be the reason the customer received the email through MCC?

  A. The previous send's user needed to have edit permissions in Salesforce,

  B. Email Opt Out is only updated if the send originates in Salesforce.

  C. The previous send used Email Address as a Subscriber Key.

  D. The Email Opt Out field needs to be added to the Contact Page Layout.

  Correct Answer: C

• Question 94:

  Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.

  What approach should be recommended?

  A. A new Sender Authentication Package should be used for NTO.

  B. A Private Domain should be applied to the parent business unit.

  C. A Private Domain should be applied to the child business unit.

  D. A Sender Authentication Package should be used for CloudKicks.

  Correct Answer: C

• Question 95:

  Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey

  Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their

  preferences.

  Is based on a data extension which has Email Address as Primary Key.

  A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that

  some contacts inside the data extension updated their preferences after the launch of the campaign. Even

  with

  the entry event being triggered every day, those contacts are not receiving the welcome emails.

  What could be the reason?

  A. The preference center is too precise.

  B. Their account has deliverability issues.

  C. The contact fell below the High Water Mark.

  D. The entry event is triggered too often.

  Correct Answer: C

• Question 96:

  Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

  How could this be accomplished?

  A. Use Automation Studio with a random split activity.

  B. Create a random data extension within Email Studio.

  C. Create a random data extension within Contact Builder.

  D. Use Journey Builder with a random split activity.

  Correct Answer: B

• Question 97:

  In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers

  A. Reconcile contact data on multiple Contact IDs

  B. Add a single record to a data extension

  C. Export data from a data extension to any SFTP location

  D. Clear the data from a data extension

  Correct Answer: AC

• Question 98:

  A customer notices their open and click rates are very low.

  Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

  A. Use different subject lines and send "win back" emails with exclusive offers.

  B. Send inactive subscribers different messaging at a different frequency.

  C. Increase volume of sending, trying new times and days of the week.

  D. Remove subscribers who have not opened emails in three months.

  Correct Answer: BD

• Question 99:

  Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.

  Which two options should the consultant recommend? (Choose 2 answers)

  A. Email

  B. CRM ID

  C. Mobile Device ID

  D. Loyalty Program Number

  Correct Answer: AD

• Question 100:

  Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.

  The list is:

  1.

  Compiled in a database in the website Content Management System (CMS).

  2.

  Imported into Marketing Cloud nightly at 11 p.m.

  What action should be taken if a third party is sending a message for the customer outside of the

  Marketing Cloud?

  A. Engagement metrics will be passed into Marketing Cloud.

  B. They will need to integrate with the Marketing Cloud SOAP API.

  C. Unsubscribes should be synchronized between senders.

  D. The third-party send list should be pulled from the CMS

  Correct Answer: B