Salesforce Salesforce Certifications MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 81:

  A customer would like to store financial data related to invoicing in its data extensions. Which field type should be used?

  A. Currency

  B. Decimal

  C. Number

  D. Float

  Correct Answer: B

• Question 82:

  Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email. What would a consultant recommend?

  A. Contact History

  B. Send Logs

  C. Tracking Extracts

  D. _Send Data Views

  Correct Answer: B

• Question 83:

  Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses.

  One IP address will be used for commercial sends, while the other will be reserved for transactional

  messages.

  Their customer base includes 1.5 million email addresses.

  What should the consultant recommend?

  A. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

  B. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

  C. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

  D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

  Correct Answer: D

• Question 84:

  A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.

  Which sequence of activities in Journey Builder should accomplish this?

  A. Engagement Split > Send email > Wait By Duration > Random Split > Send email

  B. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email

  C. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

  D. Decision Split > Send email > Engagement Split > Send email

  Correct Answer: C

• Question 85:

  A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.

  Which two options would prevent the customer from duplicating records? (Choose 2 answers)

  A. Get existing records updated with new Keys sourced from Sales Cloud instance.

  B. Identify what key the customer wants and have the MC Contact model control it.

  C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

  D. Purge the current records and carry on with new keys sourced from Sales Cloud.

  Correct Answer: AD

• Question 86:

  Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.

  In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

  A. %%BASEFILENAME_FROM_TRIGGER%%

  B. %%BASEFILENAME_FROM_FILEDROP%%

  C. Scheduled Starting Source

  D. File Drop Starting Source

  Correct Answer: BD

• Question 87:

  A marketer want to personalize an email with real-time weather information from the Sunny Sky API.

  What tool should be used to parse and display the response within the email?

  A. Node.JS

  B. Apex

  C. SSJS

  D. GTL

  Correct Answer: A

• Question 88:

  Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

  What solution will decrease manual workloads on the team and will improve their customers' experience?

  A. A scheduled automation to send emails to customers who made a purchase daily

  B. A triggered automation to send emails to customers who have made a purchase

  C. A triggered message to send an email as soon as a customer completes a purchase

  D. A user-initiated message to send an email to customers who made a purchase daily

  Correct Answer: C

• Question 89:

  A user in the MC wants to use salesforce custom object data for segmenting and personalization.

  How should the consultant approach this requirement?

  A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

  B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

  C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

  D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

  Correct Answer: C

• Question 90:

  Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North

  American Business Units.

  What two roles, custom or standard, could be assigned to this user to meet the requirement?

  Choose 2 answers

  A. Marketing Cloud Channel Manager

  B. Marketing Cloud Email Marketing Manager

  C. Marketing Cloud Regional or Local Administrator

  D. Marketing Cloud Administrator

  Correct Answer: AD