Salesforce Salesforce Certifications MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 101:

  Why would a contact fail to enter a Journey Builder interaction? Choose 3 answers

  A. The interaction allows re-entry only after exiting, and the contact already exists.

  B. The contact falls below the High Water Mark.

  C. The interaction has an A/B/n split, and the contact does not meet the criteria.

  D. The entry event was not fired via Automation Studio.

  E. The contact did not meet the entry criteria.

  Correct Answer: ABE

• Question 102:

  A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

  What skill set should the customer team have for this solution to be viable?

  A. HTML

  B. SSJS

  C. AMPscript

  D. SQL

  Correct Answer: B

• Question 103:

  Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:

  1.

  Maintain NTO's master suppression list

  2.

  Configure data relationships

  3.

  Create new subscriber attributes

  Which role should be assigned to the IT staff member?

  A. Analyst

  B. Data Manager

  C. Administrator

  D. Content Creator

  Correct Answer: B

• Question 104:

  A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

  1.

  Emails will be built using a custom dynamic template for these messages.

  2.

  Links will vary over time and across campaigns.

  3.

  Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

  4.

  Retargeting messages will dynamically populate content based on regional market.

  In order for this solution to be viable, which skill set does the customer team need to possess?

  A. AMPscript

  B. SSJS

  C. SQL

  D. HTML

  Correct Answer: A

• Question 105:

  Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

  In which two ways should this segment be created?

  A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

  B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

  C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

  D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

  Correct Answer: A

• Question 106:

  Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back

  online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

  What action should NTO take? Select One

  A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

  B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

  C. Create a user-initiated message to logged-in customers to send once the website is restarted

  D. Create and send an apology email that includes a discount for a future purchase to all customers.

  Correct Answer: C

  The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.

• Question 107:

  Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.

  What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

  A. Distributed Marketing

  B. Einstein Content Selection

  C. Marketing Cloud Connect

  D. Distributed Sending

  Correct Answer: A

• Question 108:

  Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.

  Which two options could be recommended? (Choose 2 answers)

  A. Leverage Content Builder to create email templates for each language and populate the templates via the UI.

  B. Leverage enhanced dynamic content blocks within Content Builder to create language- specific emails.

  C. Leverage personalization strings within the email template to pull in language-specific content.

  D. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

  Correct Answer: BD

• Question 109:

  Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.

  What consideration should be made before implementing this solution?

  A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

  B. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

  C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

  D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

  Correct Answer: D

• Question 110:

  A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:

  1.

  Customer who searched for an item on their website

  2.

  Customers who abandoned a cart on their website

  3.

  Customers who made a purchase on their website

  Which three questions should the consultant ask in order to design the data structure to this solution?

  Choose 3 answers:

  A. Should customers exit the journey when the goal is met?

  B. How are the subscribers identified in your web analytics?

  C. How many messages should be included in each journey?

  D. Should a single customer exist in multiple journeys at the same time?

  E. How long after the behavior occurs will a subscriber need to enter a journey?

  Correct Answer: BDE