Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
A. The OOTB Connector cannot update Salesforce Sale Cloud Directly
B. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
C. The OOTB Preference Center does not support Person Account
D. Multi-Org Connector does not support the OOTB Preference Center
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth
they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
A. Business Units can have more than one parent Business Unit.
B. Subscribers can only appear in one Business Unit.
C. Business Units can mirror an organization's operational structure.
D. Business Units can share information with other Business Units.
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
A. One parent business unit and a child business unit for franchise owners.
B. One parent business unit and a child business unit for each franchise owners
C. One business unit.
D. A parent business unit for each franchise owner
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
A. Personalization strings
B. AMPscript
C. SQL Query
D. Guide Template Language
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
A. Create a new Attribute Group referencing all email address fields in Data Designer.
B. Create a new Import to populate subscriber email addresses into All Subscribers.
C. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
D. Add all email address fields into the Contact Configuration screen in the correct order
During discovery a consultant confirmed:
1.
A master audience file containing contact information and data points will be used for segmentation and imported nightly.
2.
The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
A. A global unsubscribe
B. An auto-exclusion list
C. An auto-suppression list
D. An exclusion list
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
A. Use the Organization-Wide Email address.
B. Use a custom Delivery Profile.
C. Use a custom Send Classification.
D. Use the Send From Record Owner option
Customer Event:
1.
gather data through a tablet-based webform as part of a raffle into a data extension.
2.
Winner is randomly selected.
3.
After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
A. data extension with opt in status
B. Send email activity which contains a link to subscription center
C. WebCollect
D. SmartCapture
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
C. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
D. Upload data files to Marketing Cloud using SFTP instead of FTP
How do you add a contact in contact builder?
Choose 2
A. Import to MyLists
B. Import to All Subscribers List
C. Import to DE
D. Add manually to All Subscribers
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