Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
A. Data Designer
B. Cloud Pages
C. Web Analytics Connector
D. Content Builder
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
B. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
C. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
D. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
A. Relational data extensions with primary keys to match subscribers with their data
B. List model and Groups in Single Send Journeys
C. Attribute group in Contact Builder for segmentation
D. Data Extension Entry Source in Journey Builder with a filter
Which statement is correct regarding tracking aliases? Choose 2 answers
A. Tracking aliases are found in Tracking and some standard reports.
B. Tracking aliases are associated with a URL in HTML as: tag="alias text".
C. Tracking aliases can differentiate click activity in an email to the same URL.
D. Tracking aliases are primarily relevant when used with email conversion tracking.
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
1.
Customer data (email address, first name, last name....)
2.
Event registration (email address, event ID, event name, event type, venue ID....)
3.
Venue details (venue ID, venue name, venue address....)
4.
Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder.
Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers
A. Event Registration
B. Venue Details
C. Payment Details
D. Customer Data
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
1.
Use an existing Paste HTML email for the first send.
2.
Make only minor changes to the email creative for future sends.
3.
Use an existing Measure to build the subscriber audience for current and future sends.
4.
Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?
A. Triggered Send
B. Guided Send
C. Automated Send
D. User-Initiated Send
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
1.
Customers who searched for an item on their website.
2.
Customers who abandoned a cart on their website.
3.
Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
A. Should customers exit the journey when the goal is met?
B. How are subscribers identified in your web analytics?
C. How many messages should be included in each journey?
D. How long after the behavior occurs will a subscriber need to enter a journey?
E. Should a single customer exist in multiple journeys at the same time?
How do you use data designer to link the web analytics data to your subscriber data?
A. Use a marketing cloud data extension
What is the skill set you need to build emails with dynamic content?
A. CSS
B. HTML
C. Ampscript
D. SSJS
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