Which two statements about a database of record are correct? Choose 2 answers
A. It is a centralized storage repository of data about objects or people.
B. It is any database containing subscriber data.
C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
D. It is a system in which a subscriber's status is maintained.
How are Publication Lists used?
A. To allow subscribers to opt-down/out instead of unsubscribing from all
B. To built dynamic content rules by subscriber type
C. To manage subscribers in guided and triggered email sends
D. To send communication to all subscribers, regardless of opt-in status
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
A. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
B. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
D. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
Which two statements are correct about Send Logging? Choose 2 answers
A. Send Log data extensions are archived automatically based on retention settings.
B. AMPscript can be used to pull data from Send Logs for use within emails.
C. A business unit can support up to three Send Logs.
D. SQL Query Activities can reference Send Logs in combination with system data views.
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
A. MuleSoft Anypoint Platform
B. Datorama
C. Data Connector
D. Data Studio
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?
A. Check the Scope by User box in Marketing Cloud.
B. Create a User in Sales Cloud with a System Administrator Profile.
C. Ensure that the User has the correct profile in Marketing Cloud.
D. Ensure that the User is assigned as System Administrator in Sales Cloud.
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
A. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
C. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
An existing triggered send needs to be updated with new content Select the correct sequence
A. Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
1.
They currently have 3 million customers.
2.
They email customers twice a week with no known deliverability issues.
3.
Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
B. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
C. IP ramp-up is important to establish a positive sender reputation.
D. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on
custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
C. Use Query Activities to create a Sendable Synchronized Data Extension.
D. Use Data Filters to segment data to output a Sendable Data Extension
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