Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
1.
The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
2.
A Customer Reference DE is updated daily and holds subscriber information.
3.
The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
4.
The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
5.
If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
C. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
D. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
A. Use a web-safe font for text that closely matches the brand's custom font.
B. Build an email as one image, with all text saved in the brand font.
C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
D. Build an email using multiple images, with all text saved in the brand font.
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
A. Use Synchronized Data Sources to obtain data from Sales Cloud.
B. Create an Import Activity to import alumni data into Salesforce Report.
C. Create list attribute to store student data from Sales Cloud.
D. Use Data Designer to link student and alumni data to the contact record.
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
A. Use Automation Studio and Salesforce sends with campaign as an audience.
B. Use Automation Studio to prepare personalization data and initiate journey.
C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
D. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
A customer has several values that need to be used in the body of an email send.
1.
The data would be stored in a reference data extension, related on SubscriberKey
2.
There may be one or more records for each subscriber
3.
The audience is generally over 1 million subscribers
4.
The content is time sensitive and should be sent as quickly as possible
5.
The customer is not using "Catch and release" sending
6.
The reference data extension contains 25 columns
What method should be used
A. AMPScript a single LookupOrderRows function
B. Dynamic content via the Dynamic content wizard
C. Server side JavaScript a single LookupOrderedRows function
D. AMPScript a single lookup function
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
C. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
D. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
What statements are correct regarding Attribute Groups?
Choose 2 answers
A. They link data extensions to subscriber lists.
B. They link data extensions to contacts.
C. They link data extensions to other data extensions.
D. They link subscriber lists to contacts.
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
A. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
B. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
C. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
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