Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?
A. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
B. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
D. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
A publishing company has presented the following:
1.
A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
2.
A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
3.
The customer's expiration date is included in the data file.
What component should the customer's solution include? Choose 3 answers
A. Suppression list
B. Data Filter
C. Triggered Send
D. Template-based emails
E. Automation Studio
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
A. Overwrite
B. Add Only
C. Add/Update
D. Update Only
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
A. Population in Contact Builder
B. MobileConnect Demographics
C. Data Designer Attribute Group
D. Profile Attributes.
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
1.
Number of Sends
2.
Delivery Rate
3.
Overall Bounce Rate
4.
Block Bounce Rate
5.
Open Rate
6.
Click Rate
7.
Complaint Rate
8.
Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
A. Campaign Email Tracking Report
B. Email Performance Over Time Report
C. Email Send Report
D. Account Send Summary Report
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
A. Increase volume of emails to a wider audience
B. Increase the use of dynamic content in emails
C. Adopt a Cart Abandonment Email Campaign
D. Introduce more identity verification steps in check out process
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
1.
Email #1 will be sent one month prior to the member's renewal date
2.
Email #2 will be sent one week prior to the member's renewal date
3.
Email #3 will be sent on the member's renewal date
4.
A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
A. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
B. Three send definitions to the master data extension
C. Import activity -> Three send definitions to the master data extension
D. Three filter activities -> Three send definitions to the filtered audiences
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
A. Last purchase date
B. Products purchased from a competitor
C. Number of items per order
D. Channel preference of customers
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
A. Supplemental data for an interaction in Journey Builder.
B. Database of record other than All Subscribers.
C. One-to- Many Relationship to the Contact Record.
D. Data for both Email and MobileConnect sends.
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
A. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
B. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
C. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
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