Salesforce Salesforce Certifications MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 201:

  A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? Choose 2 answers

  A. A form hosted on the company website that fires the entry event via REST API.

  B. A Smart Capture form hosted in CloudPages that updates a Profile attribute.

  C. A Smart Capture form hosted in CloudPages that populates the entry source.

  D. A form hosted on the company website that fires the entry event via SOAP API.

  Correct Answer: CD

• Question 202:

  Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.

  Which data type should they use for the Order ID field?

  A. Number

  B. Text (15)

  C. Decimal (15,0)

  D. Decimal (15,2)

  Correct Answer: C

  The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer. This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.

• Question 203:

  Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

  Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

  Choose 3 answers

  A. Use the web analytics platform to trigger behavioral remarketing emails.

  B. Track web activity from a click on an email URL back to a specific email campaign.

  C. Pass web conversion data back into Marketing Cloud for use in email reporting.

  D. Recognize web traffic as originating from email instead of another channel.

  E. Match subscribers to web activity by passing Subscriber ID through email links.

  Correct Answer: BDE

• Question 204:

  n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

  1.

  The email content will highlight new inventory each day.

  2.

  A small team will run both their digital marketing operations and their email program.

  3.

  A user needs to build, test, and send a daily email in less than an hour.

  4.

  Images for the emails will be hosted on their website CMS.

  Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

  A. Will image URLs be available publicly?

  B. How often will the layout of the content in a content area change?

  C. What is the maximum file size of the images being used?

  D. How often will email content be image-only with text overlaying images?

  E. What from name will be used for these emails?

  Correct Answer: ABC

• Question 205:

  Which three statements are correct about Data Designer? Choose 3 answers

  A. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.

  B. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.

  C. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.

  D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.

  E. Each attribute group can contain multiple lists, and each list can include multiple attributes.

  Correct Answer: ABD

• Question 206:

  A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

  Which steps will solve how replies are managed by the application?

  Choose 3 answers

  A. Confirm that Reply Mail Management (RMM) is configured for the customer's account.

  B. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

  C. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

  D. Confirm that an email address was provided as the Routing Address for Remaining Replies.

  E. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

  Correct Answer: ABD

• Question 207:

  NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

  A. no reentry

  B. reentry anytime

  C. reentry only after exiting

  D. reentry after time

  Correct Answer: B

• Question 208:

  Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

  Which three criteria should they use to create an audience for this campaign? Choose 3 answers

  A. Lifetime Purchase Value

  B. Proximity to Store

  C. Last Purchase Date

  D. Conversion Rate

  E. Ages in Household

  Correct Answer: ACD

• Question 209:

  Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.

  Which flow would meet their needs?

  A. Query Activity > API Event > Automation Studio Activities

  B. Import Activity > Decision > Journey Activities

  C. Query Activity > Data Extension Entry Source > Journey Activates

  D. Salesforce Entry Event > Query Activity > Automation Studio Activities

  Correct Answer: C

• Question 210:

  A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:

  1.

  Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal

  2.

  Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount

  3.

  Products: ProductId, SKU, Name, Description, Cost, Price

  What two actions should be taken in Data Designer?

  A. Create a one-to-one relationship between Orders and order_Details

  B. Create a one-to-one relationship between the contact record and Order_Details

  C. Create a one-to-one relationship between Order_Details and Products

  D. Create a one-to-many relationship between Orders and Order_Details

  Correct Answer: BC