Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
A. Initiate a log to troubleshoot package-related API calls.
B. Change the connection option to Scope by User.
C. Ensure the System User is assigned the Standard User Profile.
D. Manually clear the OAuth token to refresh the connection.
Which statement is correct regarding tracking aliases? Choose 2 answers
A. Tracking aliases are found in Tracking and some standard reports.
B. Tracking aliases are associated with a URL in HTML as: tag="alias text".
C. Tracking aliases can differentiate click activity in an email to the same URL.
D. Tracking aliases are primarily relevant when used with email conversion tracking.
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
A. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
B. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
E. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
A. Ensure the contact is subscribed to the correct keyword.
B. Check the contact is subscribed to the correct short or long code.
C. Check the contact opt-in status in All Subscribers.
D. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
A. Data Filter
B. Template Based emails
C. Suppression List
D. Automation Studio
E. Triggered Send
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
A. An auto-generated text version will be sent with your HTML email.
B. A custom text version will be sent with your HTML email.
C. The email will avoid detecting by various SPAM filters.
D. Open and click activity are tracked in either version.
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
A. Dynamic Content
B. AMPscript
C. Personalization Strings
D. External Content
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
A. Exclusion Script
B. Auto-suppression List
C. Suppression List
D. Exclusion List
A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the email?
A. AMPscript LookupRows function
B. A/B Test Content type
C. AMPscript conditional against the Gender field
D. Dynamic Content Block
Which three statements about Send Log Data is correct?
A. Uses Measures, filters and programs
B. Accessed using query
C. Can be viewed in standard report
D. Can be stored for periods of time
E. Added to a standard view
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