Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
A. Import File > Data Extract > File Transfer > Import File
B. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
C. Import File > Query > Data Extract > File Transfer > Import File
D. File Transfer > Import File > Data Extract > File Transfer > Import File
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
A. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
B. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
C. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
D. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
E. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?
A. Re-entry anytime
B. Re-entry only after exit
C. No re-entry
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
A. A field of Locale type containing the country code
B. A field of Text type containing the country code plus mobile number
C. A field of Locale type containing the locale code
D. A field of Phone type containing the mobile number
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
A. One parent business unit and a child business unit for franchise owners.
B. One parent business unit and a child business unit for each franchise owners
C. One business unit.
D. A parent business unit for each franchise owner
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
A. Define a Sender Profile
B. Define a Subscriber-specific From Name
C. Define custom Reply Mail Management
D. Define a Delivery Profile
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
A. An additional IP address
B. An additional Sender Authentication Package
C. An additional private domain
D. Register the new domain in Setup > From Address Management
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?
A. Use a text-response message template with embedded AMPscript to capture the response.
B. Use an info capture message template to capture the response.
C. Use an outbound message template with embedded AMPscript to capture the response.
D. Use a vote/survey message template to capture the response.
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
A. Synchronized Data Extensions
B. Salesforce Reports
C. Filter Activity
D. SQL Query Activity
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
A. Report Studio
B. Web Analytics Connector
C. Interaction Studio
D. Datorama
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