Northern Trail Outfitters wants to control what content is available to certain users and business units.
They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
A. Build out an internal business governance and process to support this.
B. Set up Approval Workflow and Share setting inside Marketing Cloud.
C. Integrate an outside CMS with all these permissions built in.
D. Edit the Content Permissions and Restrictions by Role setting for each user.
Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?
A. AMPScript
B. HTML
C. CSS
D. SQL
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
A. _ListSubscribers
B. _Subscribers
C. _PublicationSubscriber
D. _EnterpriseAttribute
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers
A. All filters created before will adapt automatically to the new cardinality.
B. All scheduled sends using a filter based on one of the data extensions should be reviewed.
C. A contact may NOT show up in the filter based on one of the data extensions.
D. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
A customer wants to reports on 'Not Sent' contacts in Journey Builder. Which method should be used?
A. Use the standard report 'Subscribers Not Sent to'.
B. Use an automation with Tracking Extract.
C. Create an Analytics Builder Discover report.
D. Query the _sent Data View for the contact's send status.
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
A. Text Response
B. Info Capture
C. Outbound
D. Data Capture
A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution
A. Enable triggered sends on the Lead object in configuration
B. Write an Apex Trigger on the Lead object
C. Create the triggered send definition in the sales cloud
D. Create the triggered send definition in the marketing cloud
E. Put a SOAP API in place via the marketing cloud API
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
A. Setting behavior-based goals
B. Designing decision logic via an intuitive user interface
C. Building simple segmented campaigns without SQL queries
D. creating customer segments from multiple data extensions
E. Processing zipped and encrypted file containing subscriber data
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
A. Create a new business unit for the new brand.
B. Request a second SAP for the existing business unit.
C. Request a Private Domain to be added to the existing business unit.
D. Implement a new SSL Certificate for the new brand.
What is a capability of the Import within Contact Builder? Choose 2 answers
A. The data source can be a local file, data filter, or file on any FTP.
B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
C. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
D. In order to use Map by Header Row, the fields in the DE and file must match exactly.
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