Salesforce Salesforce Certifications MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 51:

  Northern Trail Outfitters (NTO) wants to implement a cross-channel automated marketing solution that provides real-time messaging on a customer by customer basis. They have limited resources to manage this on their own once the initial implementation has been completed. Which three details should be verified to properly guide a solution they can manage after the initial implementation? (Choose three.)

  A. Does NTO have personnel to configure the (sub)domain for sending emails?

  B. Is the necessary data currently stored in a centralized location?

  C. Does NTO have people with Marketing Cloud skills and/or certifications within the team?

  D. Does NTO need a declarative-only approach?

  E. What size should the team responsible for the implementation after go-live be?

  Correct Answer: ACE

• Question 52:

  Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a file daily on an SFTP.

  Which three questions are relevant to determining a solution? (Choose three.)

  A. Does someone need to be notified if an error happens on import?

  B. Will the file have more than 5,000 rows?

  C. Does the file have demographic data?

  D. Is the data file a delta or a historical file?

  E. Will the data file be placed on the SFTP at the same time daily?

  Correct Answer: ADE

• Question 53:

  A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.

  What should a consultant recommend?

  A. Create an auto-suppression list populated with the known email addresses.

  B. Create an exclusion list with the known email addresses.

  C. Populate a list using a query to exclude the subscriber key.

  D. Create an auto-suppression list populated with subscriber keys.

  Correct Answer: B

• Question 54:

  Northern Trail Outfitters (NTO) uses Campaigns in Sales Cloud to help calculate ROI on marketing campaigns. They want to automatically display Campaign Member email behavior on the Campaign record for email messages sent to a Campaign through Marketing Cloud Connect. NTO currently uses the Campaign Member Status field to track custom statuses on Campaigns and they do not want to alter it.

  Which two recommendations should the consultant make to help meet these requirements? (Choose two.)

  A. Create a Process in Process Builder to update a custom field with the values.

  B. Configure Campaign Member Integration to map the tracking values.

  C. Change the Campaign Member Status fields to correspond to tracking.

  D. Use the custom Activity field installed with the Managed Package.

  Correct Answer: AC

• Question 55:

  Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.

  How would they set up the Import Activity to know the name of the file?

  A. Filename is automatically passed to Import Activity with File Drop Automations

  B. Set File Naming Pattern to %%AUTOMATED_FILENAME%%

  C. Check the `Use filename from Automation' checkbox

  D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

  Correct Answer: D

  Reference: https://help.salesforce.com/articleView? id=sf.mc_as_ftp_and_triggered_automation_scenario.htmandtype=5

• Question 56:

  Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named `Region' associates a subscriber to a geographical region.

  How could they ensure subscribers with a matching `Region' Profile Attribute value are available in each BU?

  A. Create a list in each BU and add subscribers with a matching Region to the list.

  B. Open the Profile Attribute Properties for the `Region' Profile Attribute and select the `Filter Subscribers by Attribute' option.

  C. Create a measure for each corresponding `Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.

  D. Select `Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

  Correct Answer: D

• Question 57:

  A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

  How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

  A. Salesforce Data Entry Source on the Contact Object

  B. Salesforce Campaign Entry Source on the Lead Object

  C. Salesforce Data Entry Source on the Account Object

  D. Welcome Email Configuration on the Account Object

  Correct Answer: C

• Question 58:

  A customer asks why the send time values within an email are not being added to a Send Log.

  Which two actions would successfully write send time variables to their Send Log? (Choose two.)

  A. Ensure the values to log exist in the Additional Email Attributes.

  B. Match an AMPscript variable name to a Send Log field.

  C. Enable send logging to a data extension during send process.

  D. Use the WriteToLog() AMPscript function the content.

  Correct Answer: BC

  Reference: https://help.salesforce.com/articleView?id=000333925andtype=1andmode=1

• Question 59:

  Northern Trail Outfitters wants to automate the daily segmentation of their master subscriber data extension into smaller data extensions based on subscriber preferences.

  Which two Automation Studio activities could they choose from to segment their data into existing data extensions? (Choose two.)

  A. Script Activity

  B. Refresh Group Activity

  C. Publish Audience Activity

  D. Query Activity

  Correct Answer: BD

• Question 60:

  A data team wants to automate the sync of Unsubscribes from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units.

  Which two data views would they use to achieve this? (Choose two.)

  A. _Subscribers

  B. _Complaint

  C. _Unsubscribe

  D. _BusinessUnitUnsubscribes

  Correct Answer: CD

  Reference: https://help.salesforce.com/articleView? id=sf.mc_as_data_view_businessunitunsubscribes.htmandtype=5