Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday.
Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)
A. An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity
B. Journey Builder Date Based Event using Contact Data related to Synchronized Data Source Attribute Group
C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation
D. Salesforce Data Entry event with filter criteria on Contact Object where `Date of Birthday equal to Today'
Northern Trail Outfitters configured Marketing Cloud Connect with their Community Cloud instance and wants to ensure contacts who have not provided consent will only receive transactional communication. This process should be automated based on the change of the HasOptedOutOfEmail field in Community Cloud, which is the consent master. Emails will be sent from both the Marketing Cloud and Community Cloud user interfaces.
What should a consultant consider when fulfilling this requirement?
A. The contact consent status is required to be imported to All Subscribers via API or Automation.
B. The Community Cloud connection only supports Users and not Contacts or Leads.
C. The HasOptedOutOfEmail field should be selected at send time via Marketing Cloud Connect.
D. Transactional and Commercial sends are treated the same by Marketing Cloud Connect.
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response? (Choose two.)
A. Next keyword was not specified on the outbound message.
B. Response contained "stop" in the message content.
C. Responses are not sent within 24 hours of the outbound message.
D. Responses are sent after the 60 minute conversation window.
An employee in a customer's IT department is responsible for maintaining the Login IP Whitelist and SFTP locations in Marketing Cloud. The IT Director has asked that this employee be given the minimum permissions necessary to complete only these tasks.
How should the Consultant configure the IT employee's account?
A. Administrator role, with all Content and Subscriber permissions disabled
B. Marketing Cloud Security Administrator role with account-wide access
C. Data Manager role with access to only the Parent Business Unit
D. Custom role with limited Administrator permissions enabled
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
B. Personalization Strings still allow PII to be displayed within an email.
C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
D. Tokenized Sending should be combined with field-level data encryption for additional security.
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
1.
The data extension will hold each contact's response as well as the time stamp of the click.
2.
The contact will receive an email two days after the click event.
3.
Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
A. Use a landing page to record the click and trigger an email.
B. Leverage the Decision Split and create a Custom Activity.
C. Leverage the Engagement Split and the Update Contact Activity.
D. Use a landing page to record the click in the data extension.
A customer has several values that need to be used in the body of an email send:
1.
The data would be stored in a reference data extension, related on SubscriberKey.
2.
There may be one or more records for each subscriber.
3.
The audience is generally over 1 million subscribers.
4.
The content is time sensitive and should be sent as quickly as possible.
5.
The customer is not using "catch and release" sending.
6.
The reference data extension contains 25 columns.
Which method should be used?
A. AMPscript a single Lookup Function
B. Server Side Javascript a single LookupOrderedRows Function
C. AMPscript a single LookupOrderedRows Function
D. Dynamic content via the Dynamic Content Wizard
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
A. Select "Use separate 'Subscription Center' for this business unit" in Settings
B. Create attributes for each child business unit in "Profile Management" to record unsubscribes
C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
D. Select "Subscribers will be unsubscribed from this business unity only" in Settings
What are data extension data retention policies?
A. Settings to "soft" delete all data in a Data Extension so there is no data loss.
B. Settings to control when a data extension creates a back-up of the data it contains.
C. Settings to define when a data extension or the data within the data extension is deleted.
D. Settings to prevent users from deleting a Data Extension created by another user.
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
A. Route the domain through an IP address unique to the business unit.
B. Configure link wrapping to redirect to the business unit's subdomain.
C. Configure custom Reply Mail Management for the business unit's subdomain.
D. Delegate a specific subdomain to the Marketing Cloud name servers.
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