An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
1.
The email content will highlight new inventory each day.
2.
A small team will run both their digital marketing operations and their email program.
3.
A user needs to build, test, and send a daily email in less than an hour.
4.
Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
A. How often will the layout of the content in a content area change?
B. What is the maximum file size of the images being used?
C. What From Name will be used for these emails?
D. Will image URLs be available publicly?
E. How often will email content be image-only with text overlaying images?
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
1.
Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
2.
Payments.csv will be encrypted.
3.
Payments.csv will contain data from the previous week.
4.
Late payment notices will be sent each Monday at noon.
5.
They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
A. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
B. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
D. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
A. Select a source DE with a root relationship to the contact.
B. Make sure the contact is above the High Water Mark on the source data.
C. Import new subscribers to the All Subscribers table.
D. Fire the event in both Automation Studio and the Entry Event.
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
A. Use exclusion lists for the send - excluding those that already were sent the email
B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
D. Use SQL Query to filter the audience into a new data extension that is upserted every day
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
A. Configure Multi-Org settings to account for two production instances in Setup.
B. Rename and delete sandbox synchronized data extensions before connecting.
C. Remove existing user mappings, attribute mappings, and tracking subscriptions.
D. Update query activities that reference the synchronized data extensions.
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
A. A data extension can be updated using a query activity.
B. A random data extension can be updated with a filter activity.
C. A data filter can be automated with a filter activity.
D. A filtered data extension can be populated with a filter activity.
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
C. Subscribers with a status of 'Held' should be re-enabled by contacting support.
D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D. Replace the current data extension with a new data extension configured with a Retention Period.
An online retailer would like to utilize Journey Builder interactions for sending post- purchase communications to their customers.
What Contact Entry mode best fits this scenario?
A. No re-entry
B. Re-entry anytime
C. Re-entry only after existing
D. Re-entry after time
Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their
external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers
A. They can contain only one data extension.
B. They can be created by templates to accomplish certain tasks.
C. They link data extensions to other data extensions or contacts.
D. They replicate the structure from the external system data into templates.
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