Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
A. Only pass on leads that are very active on your site no matter the company profile.
B. Implement a blended lead scoring and grading system.
C. Automatically assign all leads to sales reps in a round-robin system.
D. Add more landing pages and forms to your site to increase the number of conversion opportunities.
What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
A. Advanced Dynamic Content
B. Pardot Activities Visualforce page
C. Engagement History
D. B2B Marketing Analytics
A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
A. Create an automation rule based on product Name.
B. Create a completion action based on Product Name.
C. Create a dynamic list based on Product Name.
D. Create a segmentation rule based on Product Name.
The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Pardot feature of email flow could be used to run these tests?
A. Create a static list of approved users to use as the recipient list in the sending tab.
B. Create a dynamic list of approved users to use as the recipient list in the sending tab.
C. Create a test list of approved users to use in the testing tab of the email flow.
D. Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.
A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
A. The prospect will continue to see the form upon submission
B. The discrepancy between the two assets will cause an error
C. The prospect will be redirected to another webpage
D. The form's Thank You Content will still display
Which asset needs to be created first m order for a user to send a prospect aone-to-one email?
A. Autoresponder
B. Engagement studio program email
C. Email template
D. List email
After a prospect completes steps 1-5 of a 10 step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?
A. The prospect will begin the engagement studio program again on step 1.
B. The prospect will be also be removed from the recipient list of the program.
C. The prospect will continue on the engagement studio program onto step 5.
D. The prospect will continue on the engagement studio program onto step 6.
What is one way a sales rep can convert a visitor to a prospect?
A. The sales rep gives the visitor a phone call.
B. The sales rep increases the visitor s score to 100.
C. The sales rep manually associates the visitor with a prospect.
D. The sales rep walks the visitor through a demo.
What happens if a prospect is removed from a drip program and later added back?
A. They will start the drip campaign again.
B. Prospects can't be added to drip campaigns after they have been removed.
C. They will skip the first step and move to the second step.
D. They will resume the drip where they left off
How should a user understand how many prospects are currently waiting on a step in an engagement program?
A. Download the report of the program.
B. Click on the step to view its report card.
C. Look at the tool tip above that step.
D. Pause the program and edit the step.
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