Salesforce Salesforce Certifications PARDOT-SPECIALIST Questions & Answers

• Question 171:

  A user creates a copy of Email Template A, makes changes and saves as Email Template

  They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.

  Why would this occur?

  A. An email template's metrics do not change after the template isused one time.

  B. Email Template A should have been deleted after creating the copy.

  C. The metrics would be attributed to Email Template B.

  D. The user should have made Email Template A the primary template.

  Correct Answer: A

• Question 172:

  How can you ensure your email doesn't get stuck in spam?

  A. Create clear calls-to-action

  B. Create mobile-friendly version of the email

  C. Create a text version of the email

  D. Remove the unsubscribe from the email

  E. Add domain keys and SPF

  Correct Answer: C

  -create a text version

  -avoid spammy words in the email copy

  -Check image to text ratio

  -Add domain keys and SPF

• Question 173:

  What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

  A. Adjust the lead settings in Salesforce.

  B. Add a new lead record type in Salesforce.

  C. Add a new custom contact field inSalesforce.

  D. Add a new custom lead field in Salesforce.

  Correct Answer: CD

• Question 174:

  New feature alerts can be found at the top of the dashboard.

  A. True

  B. False

  Correct Answer: A

• Question 175:

  Form or Form Handler? I need to be able to edit and change my form directly.

  A. Form

  B. Form Handler

  Correct Answer: B

• Question 176:

  LenoxSoft wants to use theirproduct interest field on a demo request form. They would like to display the phrase "which product most interests you?

  " for their product interest field.

  Which field component should they modify?

  A. The prospect field

  B. The field data format

  C. The prospect field label

  D. The field type

  Correct Answer: C

• Question 177:

  What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

  A. The Pardot sync checkbox is checked

  B. The first and last name fields are not empty

  C. The Pardot URL field is not empty

  D. The lead/contact URL in Salesforce contains "Pardot"

  Correct Answer: C

• Question 178:

  Which two actions can be used to change a prospect's Pardot campaign? (Choose two answers.)

  A. Create an automation rule to change Pardot campaign for prospects meeting certain criteria.

  B. Add the prospect to a static list.

  C. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

  D. Manually change the prospect's Pardot campaign when editing the prospect record.

  Correct Answer: AD

• Question 179:

  A marketer has 4,000 total prospects in their account:

  1.

  3,000 of which are opted in

  2.

  500 of which are opted out

  3.

  500 of which are in the Recycle Bin What would be their Mailable Database usage?

  A. 3,000

  B. 2,500

  C. 4,000

  D. 3,500

  Correct Answer: A

• Question 180:

  How can you delete a prospect?

  A. Through a completion action.

  B. Through an automation rule.

  C. You can't delete prospects.

  D. Through theprospect table actions.

  Correct Answer: D

  When you delete a prospect, the record is moved to the recycle bin. From the recycle bin, you can restore the prospect or permanently delete the record at any time. Deleting a prospect in Pardot does not delete the record it's syncing with in Salesforce. You can delete a prospect in several ways.