When looking at a landing page report in Pardot, what does unique submissions represent?
A. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.
B. The total number of times a form on the landing page has been successfully completed.
C. The number of individual prospects who viewed the landing page at least once.
D. The number of individual prospects who submitted the landing page at least once.
How is an active visitor different from an identified visitor?
A. An active visitor is identified by Pardot after visiting a web page.
B. An active visitor is identified by Pardot after visiting a web page and are NOT ISPs.
C. An active visitor visited two or more pages regardless of identification.
D. An active visitor visited two or more pages and have been identified.
What user role must a Pardot user have in order to verify the Salesforce connector?
A. Sales manager
B. Sales
C. Marketing
D. Administrator
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
A. Landing page error
B. Unsubscribed from email
C. Assigned to a user
D. Webinar attended
E. Form submission
An error is noticed under the Email Sending Domains.
Where should an Administrator go to change the SPF entries?
A. Account Settings
B. Dashboard
C. Company's DNS
D. CRM
On which two types of domains does Pardot set cookies? (Choose two answers.)
A. Pardot domains
B. Tracker domains
C. Mobile domains
D. Social media domains
A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?
A. A Salesforce field name
B. A dropdown list
C. A field ID
D. A text type field
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
A. Create a special campaign to track pricing page views.
B. Create a Page Action set to Tag prospects as having viewing it and add them to a list.
C. Create a Form with a Completion Action to send a pricing sheet.
D. Create a Dynamic List based on page view to segment automatically.
What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?
A. reCAPTCHA
B. Kiosk/Data Entry Mode
C. Progressive Profiling
D. "Not you"? Link
What causes a sync from Salesforce to Pardot?
A. Updating a formula field in Salesforce
B. Updating the record's assigned owner
C. Prospect opens one to one email
D. Updating a field on a contact record that does not have an email address
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