Salesforce Salesforce Certifications SALESFORCE-DATA-CLOUD Questions & Answers

• Question 31:

  What are three benefits of Calculated Insights over Segmentation Operators?

  A. Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage

  B. Calculated Insights results can be refreshed near real time

  C. Calculated Insights are better suited for single row based operation

  D. Calculated Insights can query engagement data greater than 2 years

  E. Calculated Insights are better suited for complex queries over multiple objects

  Correct Answer: ADE

  Calculated Insights are predefined and calculated metrics that can help you build segments. Some of the benefits of Calculated Insights over Segmentation Operators are:

  Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage, which would require multiple steps and operators in segmentation.

  Calculated Insights can query engagement data greater than 2 years, while segmentation operators are limited to 2 years of engagement data. Calculated Insights are better suited for complex queries over multiple objects, such as joining

  data from different sources or aggregating data across different levels.

• Question 32:

  Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?

  A. Phone Number

  B. Email Address

  C. Party Identification Id

  D. Government Id

  Correct Answer: C

  Party Identification Id is the only match criteria that is only available as custom in order to perform an exact match in Identity Resolution. Party Identification Id is a unique identifier for each Party Identification record in the data model. It is not one of the standard match criteria that Data Cloud provides out of the box, so it has to be created as a custom match criteria. Custom match criteria allow you to use any field from the data model as a match rule. References: Create Custom Match Criteria

• Question 33:

  What component of Calculated Insights can be included as attribute data in an activation?

  A. Metrics and Dimensions

  B. Dimensions

  C. Metrics

  D. Filters

  Correct Answer: B

  Dimensions are attributes that can be used to group or filter data in calculated insights. You can include dimensions as attribute data in an activation by selecting them from the available attributes list.

  References:

  https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_calculated_insights.htmandtype=5

• Question 34:

  Which three features can be used to validate the data in the unified profile object?

  A. Data Actions

  B. Data Explorer

  C. Query API

  D. Profile Explorer

  E. Identity Reconciliation

  Correct Answer: BCD

  These three features can be used to validate the data in the unified profile object. Data Explorer allows you to view the ingested data from different sources and how it is mapped to the unified profile object. Query API allows you to query the unified profile object using SOQL or SQL queries. Profile Explorer allows you to view the unified profile records and their attributes.

  References: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_explorer.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_query_api.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_profile_explorer.htmandtype=5

• Question 35:

  What does it mean to build a trust-based, first-party data asset?

  A. Pass the trust-based compliance rules as a first-party data asset is added to Data Cloud

  B. Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange

  C. Obtain competitive data from reliable sources through interviews, surveys, and polls

  D. Ensure opt-in consents are collected for all email marketing as required by law

  Correct Answer: B

  This is what it means to build a trust-based, first-party data asset. It involves respecting the privacy and preferences of individuals who share their data with an organization and ensuring that the data is used in a responsible and ethical way.

  References: https://www.salesforce.com/products/genie/overview/

• Question 36:

  Which two common use cases can be addressed with Data Cloud?

  A. Harmonize data from multiple sources with a standardized and extendable data model

  B. Understand and act upon customer data to drive more relevant experiences

  C. Safeguard critical business data by serving as a centralized system for backup and disaster recovery

  D. Govern enterprise data lifecycle through a centralized set of policies and processes

  Correct Answer: AB

  Data Cloud can address these two common use cases by providing a platform that allows customers to ingest, map, enrich, and activate data from various sources using the Customer 360 data model, and by enabling customers to create segments, insights, and activations based on their customer data. References: [Data Cloud Overview], [Customer 360 Data Model], [Data Activation]

• Question 37:

  Which of the following are characteristics of Formulas? (Choose 2)

  A. Simple logic on a row-based operation

  B. Ease of use, self-service

  C. Highly reusable content

  D. Attribute updated regularly

  Correct Answer: AB

  These are two characteristics of Formulas. Formulas are a feature that allows you to create custom fields in the data model using simple logic on a row-based operation. For example, you can use a formula to create a field that concatenates the first name and last name of an individual. Formulas are easy to use and self-service, meaning that you can create them without coding or complex queries. You can use formulas to enrich your data and create more meaningful segments and insights. References: Formulas

• Question 38:

  What is Data Cloud's primary value to customers?

  A. A single source of truth for all anonymous data

  B. A platform that can update all connected systems with a golden record in real-time

  C. A platform that provides a unified view of a customer and their related data

  D. A platform that can create personalized campaigns by listening, understanding, and acting on customer behavior

  Correct Answer: C

  Data Cloud's primary value to customers is that it provides a platform that enables customers to create a unified view of a customer and their related data across different channels and systems, using the Customer 360 data model as the foundation. References: [Data Cloud Overview], [Customer 360 Data Model]

• Question 39:

  When performing Segmentation or Activation, which timezone is used to publish and refresh data?

  A. Timezone of the Data Cloud Admin user

  B. Timezone is explicitly specified when creating a segment or activation

  C. Timezone set by the Salesforce Data Cloud org

  D. Timezone of the user defining the activity

  Correct Answer: C

  According to the Salesforce Data Cloud documentation1, the timezone used for Segmentation and Activation is the one set by the Salesforce Data Cloud org, not by the individual user or admin. This ensures consistency and accuracy across different users and regions.

• Question 40:

  What are the two distinct phases of data model management in Data Cloud?

  A. Data Activation

  B. Data Ingestion

  C. Data Actions

  D. Data Modeling

  Correct Answer: BD

  These two phases are distinct phases of data model management in Data Cloud. Data ingestion is the process of bringing data from different sources into Data Cloud using connectors or APIs. Data modeling is the process of mapping the

  ingested data to the Data Cloud canonical model or creating custom data model objects.

  References:

  https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_data_model.htmandtype=