Salesforce Salesforce Certifications SALESFORCE-DATA-CLOUD Questions & Answers

• Question 41:

  How does an administrator increase the consolidation rate for Identity Resolution?

  A. Change all reconciliation rules to Source Sequence

  B. Add more matching rules to broaden the search for matches

  C. Change the Ignore Empty Value option

  D. Reduce the number of matching rules

  Correct Answer: D

  Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. If there are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate. References: Identity Resolution Match Rules

• Question 42:

  Which data sources are available from Marketing Cloud as a starter bundle?

  A. Email, Cloud Pages, Einstein Web and Email Recommendations

  B. Email, MobileConnect, MobilePush and GroupConnect

  C. Email, Mobile Connect, and Einstein Engagement Scoring

  D. Email, MobileConnect and MobilePush

  Correct Answer: D

  These data sources are available from Marketing Cloud as a starter bundle. They provide basic contact data, such as email address, mobile number, and device ID, as well as engagement data, such as email opens, clicks, bounces,

  unsubscribes, SMS sends, deliveries, opt-outs, and push sends, opens, and opt-outs.

  References:

  https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data _foundation.htmandtype=5

• Question 43:

  Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

  A. Individual

  B. Global Account

  C. Party

  D. Membership

  Correct Answer: C

  The party subject area should be used for any organization, individual, or member in the Customer 360 data model. It includes information such as name, address, email, phone, and loyalty membership.

  References:

  https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_party.htmandtype=5

• Question 44:

  Which type of measures with aggregate functions are supported?

  A. Date

  B. Text

  C. Numeric

  D. Boolean

  Correct Answer: C

  Numeric is the only type of measures that support aggregate functions. Measures are numeric fields that can be aggregated using functions such as SUM, AVG, MIN, MAX, or COUNT. For example, you can use a measure to calculate the total revenue or the average order value from your data. Date, Text, and Boolean are not types of measures, but types of dimensions. Dimensions are fields that can be used to group or filter data, but not to perform calculations. References: Measures and Dimensions

• Question 45:

  What are two benefits Data Cloud provides a company in relation to managing customer data?

  A. Unified Identity Resolution

  B. Data Harmonization

  C. Data Governance

  D. Data Marketplace

  Correct Answer: AB

  These two benefits Data Cloud provides a company in relation to managing customer data. Unified Identity Resolution allows a company to link data from different sources and create a single view of each customer. Data Harmonization allows a company to standardize and enrich data from different sources and improve data quality and usability. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_identity_resolution.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_data_harmonization.htmandtype=5

• Question 46:

  To which Data Model entity should the Email field from a CRM Contact object be mapped?

  A. Lead

  B. Account Contact

  C. Individual

  D. Contact Point Email

  Correct Answer: D

  The Email field from a CRM Contact object should be mapped to the Contact Point Email entity in the Customer 360 data model. This entity represents an email address that is associated with an individual or an account contact. References: [Contact Point Email Entity]

• Question 47:

  Which three objects are created as a result of Identity Resolution?

  A. Unified Subscriber

  B. Unified Data Model

  C. Unified Contact Point

  D. Unified Link

  E. Unified Individual

  Correct Answer: CDE

  Identity Resolution creates three types of objects8:

  Unified Individual: This object represents the unified profile of an individual, which contains attributes from multiple sources.

  Unified Contact Point: This object represents the unified contact information of an individual, such as email, phone, address, or app. Unified Link: This object represents the link between an Individual object and a Unified Individual object, or

  between a Contact Point object and a Unified Contact Point object.

• Question 48:

  What should an administrator do to pause a segment activation but with the intent of using that segment again?

  A. Inactivate the segment

  B. Delete the segment

  C. Stop the Publish Schedule

  D. Skip the Activation

  Correct Answer: C

  To pause a segment activation but with the intent of using that segment again, the administrator should stop the publish schedule for that segment. This will stop the segment from being refreshed and activated, but it will not delete or inactivate the segment. The administrator can resume the publish schedule at any time.

• Question 49:

  Which three out-of-the-box connectors are available for Data Cloud?

  A. Marketing Cloud

  B. B2C Commerce

  C. Slack Connector

  D. Amazon S3

  E. Amazon Redshift Connector

  Correct Answer: ABD

  These three out-of-the-box connectors are available for Data Cloud. They allow you to ingest data from Marketing Cloud, B2C Commerce, or Amazon S3 into Data Cloud and map it to the Data Cloud data model.

  References:

  https://help.salesforce.com/s/articleView?id=sf.c360_a_connectors.htmandtype=5

• Question 50:

  An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?

  A. Unified Individual > Individual > Sales Order

  B. Unified Individual > Unified Link Individual > Sales Order

  C. Sales Order > Unified Individual

  D. Sales Order > Individual > Unified Individual

  Correct Answer: B

  To create a multi-dimensional metric to identify unified individual lifetime value (LTV), the administrator needs to join the following data model objects (DMOs) in the Calculated Insight:

  Unified Individual: This DMO represents the unified profile of an individual, which contains attributes from multiple sources.

  Unified Link Individual: This DMO represents the link between an Individual DMO and a Unified Individual DMO.

  Sales Order: This DMO represents a transaction or purchase made by an individual.

  The sequence of joins should start from the Unified Individual DMO, then join the Unified Link Individual DMO using the UnifiedIndividualId field, and then join the Sales Order DMO using the IndividualId field. This way, the administrator can

  access the sales order data for each unified individual and calculate their lifetime value.