What is the expected behavior if an automation rule is NOT set to repeat?
A. The prospect can match the criteria multiple times and the action runs each time.
B. The action can only run once per day on the prospect.
C. The prospect matches the criteria once, but the action runs multiple times.
D. The prospect matches the criteria once and the action runs once.
Prospect's assigned user was updated. Where can I find out who made this change?
A. Lifecycle Report
B. Assigned User Report
C. Prospect Activity
D. Audit Log
our client has two brands under one Pardot account with two different websites. Each website is managed by a separate marketing team and targets a different customer base. They have the following requirements for each brand:
*
Track Visitor activity on each website individually
*
Segment prospects by specific product page views
Based on the two above requirements, what should be your first steps in Pardot?
A.
Create one campaign and setup an automation rule with the criteria of Page View and an action of "Add tag"
B.
Create a custom redirect linking to each product page with an action of "Add Tag" and filter the visitor report by the tag.
C.
Create two campaigns and add a page action for each product page on both website with an action of "add tag".
D.
Create one campaign and add a page action to each product page on both websites with an action of "add tag".
A user needs to change which email template is used in a running engagement program. What is the first step the user must take In order to make this change?
A. Copy the original Engagement Program
B. Change the wait time for the template
C. Delete the old sent email
D. Pause the Program
Which of the following can "unmatch" prospects?
A. Automation Rules
B. Dynamic Lists
C. Segmentation Rules
What can the GoToWebinar connector do?
A. Register prospects for GoToWebinar events
B. Display how long a prospect watched a webinar
C. Automatically pull in prospects who exist in GoToWebinar but not Pardot
D. Display registrations and attendance as activities
E. Pulls in Pardot emails to use in GoToWebinar
Your client is looking for a way to increase the quality of leads that are being passed from marketing to
sales.
What advice do you offer?
A. Only pass on leads that are very active on your site no matter the company profile.
B. Implement a blended lead scoring and grading system.
C. Automatically assign all leads to sales reps in a round-robin system.
D. Add more landing pages and forms to your site to increase the number of conversion opportunities.
A user needs to be able to import and export lists. What user role do you give them?
A. Marketing
B. Sales Manager
C. Sales
D. None of the above
What is true about Pardot tracking? [Choose two answers]
A. The code is generated from a Salesforce campaign
B. Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
C. Cookies will always expire after 10 years
D. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
What is possible with a trigger in engagement program? [Choose two answers]
A. Email link click
B. File open
C. Specific email link click
D. Form handler error
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