What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
A. Use a dynamic list.
B. Use a completion action.
C. Use an automation rule.
D. Use a segmentation rule.
What does Pardot use to track HTML email opens?
A. A tracking link is used as soon as a prospect clicks to open the email.
B. A tracking pixel loads on HTML emails when images are downloaded.
C. Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
D. A tracking pixel loads on text emails when images are downloaded.
When prospects are grouped together to make it easier to email marketing materials to them, it is called a:
A. Pardot campaign
B. Pardot list
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
A. Static list
B. Dynamic list
C. Completion Action
D. Automation Rule
What information is required when creating a prospect manually?
A. Campaign, Company, Email, Score
B. Account, Email, Profile, Score
C. Campaign, Email, Full Name, Profile
D. Campaign, Email, Profile, Score
By default, which object is Salesforce is created when a new prospect is assigned in Pardot?
A. Lead
B. Opportunity
C. Content
D. Account
Your company has a field in Salesforce that captures product preferences, and you'd like to use that information in Pardot. You should:
A. Create a custom field in Pardot and map it to the corresponding field in Salesforce.
B. Export the field information from Salesforce and import it into Pardot.
C. Select a default field in Pardot to map to the desired field in Salesforce.
D. Manually update prospect records to reflect their product preferences.
Gathering more information over time based on a submitter's previous responses is also known as:
A. Additional Profiling
B. Progressive Personalization
C. Progressive Profiling
D. Profile Update
What user role must a Pardot user have in order to verify the Salesforce connector?
A. Sales manager
B. Sales
C. Marketing
D. Administrator
You can access conversion rates under which tab in the navigation menu?
A. Marketing
B. Prospects
C. Reports
D. Admin
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