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Salesforce Customer Data Platform (CDP)

Exam Details

  • Exam Code
    :CUSTOMER-DATA-PLATFORM
  • Exam Name
    :Salesforce Customer Data Platform (CDP)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :201 Q&As
  • Last Updated
    :Mar 26, 2025

Salesforce Salesforce Certifications CUSTOMER-DATA-PLATFORM Questions & Answers

  • Question 91:

    Which three Salesforce CDP objects are accessible in Tableau with the Connected App?

    A. Segment Membership

    B. Data Model

    C. Data Source

    D. Segment Metadata

    E. Calculated Insights

  • Question 92:

    Which of the following functions returns the first value from a list that isn't empty?

    A. CONCAT

    B. COALESCE

    C. REPLACE

    D. FIND

  • Question 93:

    A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?

    A. Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments

    B. Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments

    C. Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments

    D. Create new Data Stream (DSO) -> Map Data Stream Object (DMO) -> Create Calculated Insights(CI) -> Use CI in segments

  • Question 94:

    What is the first step in the two step process to ingest data from SFMC to Salesforce CDP?

    A. Extract marketing Cloud data to customer owned S3 bucket

    B. Extract Marketing cloud data to Salesforce owned SFTP

    C. Extract Marketing Cloud data to Salesforce owned S3 bucket

    D. Extract Marketing Cloud data to customer owned SFTP

  • Question 95:

    What type of data is the information a company collects directly from their audience or customers and brings into CDP?

    A. Partner Data

    B. Second Party Data

    C. First Party Data

    D. Third Party Data

  • Question 96:

    Salesforce CDP creates automations in SFMC automation studio to support data ingestion. Under which all these automations be created?

    A. All business unites (BUs) in the Account used for sending

    B. All selected business unites (BUs) during mapping

    C. Top-level (ENT) business unit only

    D. All business units (BUs) in the Account including Top-Level (ENT) business unit

  • Question 97:

    Which are the following actions can be applied to a previously created segment? (Choose 3)

    A. Deactivate

    B. Copy

    C. Reactivate

    D. Delete

    E. Export

  • Question 98:

    Options to load company's external customer management data in nearly real time

    A. CRM connector

    B. Bulk load through S3 bucket

    C. Ingestion API

    D. MuleSoft Connector

    E. Custom Connector

  • Question 99:

    Which function does the Copy SOQL button perform in Data Explorer?

    A. Copy SOQL for any formula fields in that object

    B. Copy SOQL for the current data view to clipboard and export

    C. Copy SOQL for data export from Salesforce CDP

    D. Copy SOQL for the current data view to clipboard

  • Question 100:

    How should an admin view past processing for resolution rules in Identity Resoultion?

    A. Run History

    B. Audit History list view

    C. View processing Audit Trail

    D. Click on view history

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